Nike Apologizes To African-American Family After Alleged Racial Profiling Incident

2,315,004
2,024
Published 2019-07-19
Nike responds to an incident at a California store, where an African-American couple says they were racially profiled when a white store manager accused them of stealing a $12 basketball they had just purchased.

All Comments (21)
  • @ox9218
    He’s intimidating her??? She called people with guns.
  • @MegaKojo99
    "You're intimidating her" As she stands behind three armed officers
  • @CASSOBLVCK
    It’s really sick how the profilers always ALWAYS play the victim, cry, lie and usually unless there’s video evidence the cops will side with the profilers smh
  • @BboyZoinks
    Instead of the cops saying “you’re intimidating her” They could’ve said “Please try to speak calmly, we understand your frustration and apologize, how can we help make this right” Sometimes cops don’t know the power of words. Hearing them say that legit angered me
  • @JoseLCiclista
    How many cops does it take to solve a non existing case.
  • WOW….when you show up with 3 police officers, you aren’t being intimidated. You’re the intimidator.
  • @eggzile1
    People talk in a loud voice when they aren't being listened to. It's not intimidation. He already told her he didn't steal it, and she clearly doesn't have proof he stole it. She is trying to investigate him and force him to cooperate with her unlawful investigation. He has every right to yell at her.
  • @artie
    She’s hurt and their voices are escalating the situation… YEA RIGHT! They were being profiled and treated like criminals and yet that cop can’t seem to grasp his anger. He and his family had the right to be angry and shout their claim. Sad that they were followed after the gentleman established the first time that he had bought the item. Smh ridiculous. That Cop needs to learn to read the room. Looks like they were looking for another arrest if the black gentleman didn’t calm down smh. I can’t smh
  • @ginstevers
    This family was falsely accused and publicly humiliated. Don’t expect them to be calm!
  • @LiveRight84
    3 cops over a non stolen ball, no cops for politicians stealing billions.
  • @dixiee3554
    The cops should have to apologize too!!! "You intimidated her" nothing more intimidating than a employee calling you a shoplifter and calling the cops when you actually paid for something.
  • They act like it’s acceptable to keep putting us through this because it’s normal for them to think we are always up to no good. Even after you find out she’s actually in the wrong the police are more concerned with how she feels then the person who was actually falsely accused.
  • @CJ-jp3zw
    That's even worse, when all the cops side with her. She's acting like a victim but she's the calm perpetrator
  • @katferguson
    Wow, the cop says “you’re intimidating HER”. She FOLLOWED the family. Unbelievable. And they expect the falsely accused family to be calm, cool & collect. How dare they.
  • @destinykanu6036
    Imagine what would have happened if they didn’t have the receipt..what a sad world.
  • It’s immensely disturbing how they the cops say you’re intimidating her. Like and?? Do you not understand the level of fear us black individuals have being seterotyped as thugs or some dangerous individual for the mere color of our skin. She is no victim, she is using her superficial white superiority. To look like a helpless woman she is no hero. She is a shame an individual of disgust
  • @eshablair4841
    I'm glad they took it back for a refund. Smart move.
  • @rhiandt5897
    I missed the part where Nike apologized......
  • @mikalabaker6110
    They're intimidating her? She called cops, followed them down the street accusing them out in public of STEALING?! I'd be pissed.
  • 🗣 To all the people that say we “are angry, aggressive, etc.” IMAGINE not being able to live regular life without being harassed every step of the way… accused of stealing, being aggressive, pulled over for no reason, told we don’t belong in the neighborhood- just Constantly disrespected while just living life! This is 2022- and it’s getting worse not better!