Enterprise Sales | Startup School

Chapters (Powered by ChapterMe) - 00:00 - Intro: Sales process tips for founders 03:29 - Prospecting for potential customers 03:48 - Sales hypothesis and prospecting tips 05:15 - Outreach: List of leads for sales outreach 05:30 - Cold outreach vs inbound demand 06:30 - LinkedIn leads, cold emails, effective approach 06:59 - Cold emails waste time, encourage bad customers 08:21 - Founders waste time trying to sell products to startups 08:47 - Example: Building productivity software without coordinating with teams 10:09 - Qualify & Follow-up: Sales funnel mistakes ask questions, avoid adversarial approach 12:01 - Prospect doesn't care about problem, but offers solution 12:37 - Product Demo: Don't show off product, solve audiences' problem 13:42 - Demos have flow, magic moments 14:35 - Demo-friendly, cost-effective pricing tips 15:00 - Pricing: Advice for startups wait, ask questions, experiment 15:53 - Experiments, pricing flexibility, and surprise 16:44 - High prices lead to sales success 17:25 - Price negotiation tips for first-time salespeople 18:13 - Closing is not a single conversation 18:58 - Avoid surprises in procurement process 20:02 - Implement 21:40 - Roadmap for sales funnel success 22:01 - Outro

I was watching this insightful video, and it got deleted halfway through! Was eagerly waiting for the reupload, thankss!!!

This is by far the best YC video

Advice this specific and tactical is gold especially with the reasoning behind it

This video is pure gold. 100% correct based on my own experience as a founder. Bookmark this video folks, and watch it at least once a month!

Pete is absolutely right! There is demand for this information. For early stage startups dealing with top-down enterprise sales, this info is golden.

If folks are contemplating with cold emails like me, Pete said it right. If you are not gonna be excited reading the email you are sending, then your prospect won't either. I just needed to hear this to trust my intuition. Mass email campaigns are perhaps not for early stage enterprise sales.

This is incredbly good! I hope Mr. Koomen does more videos. There are too many "how to sell" videos for start-ups that just yammer on about all the stupid things founders do, instead of telling the viewer what is the right thing to do and why

Great video! Especially on the importance of implementation stage! at Interf, our initial idea was to build an AI adoption agent to help vendors with the implementation stage - still believe it's a good problem to solve!

ABSOLUTELY great content! A must watch for a whole sales team! I’ll certainly come back to it many times until I have memorized it, haha. Thank you for sharing! 🎉

I needed this video thank you YC

Great video!! Fundamentals were very clear. Now its time to act on it!!!

Wow, this is absolutely amazing! I'm incredibly excited and can't wait for more detailed videos on each topic.

Great job breaking down the fundamentals of founder-led sales 👏🏻 overlaps a lot with what we cover with founders we mentor

I was watching this and it was deleted, I almost lost my mind. Thank God its back. Thank you YC

Can confirm this with 15 years of experience, ask the right questions

Yes. This is helpful. Applicable right now and we are going to meet to take action following this immediately.

This is the most valuable video I ever saw about sales!

The YC video I've been waiting for a long time

The best YC video ever