Why Bilona Ghee (A2 Desi Ghee) Is So Expensive | So Expensive Food | Insider Business

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Published 2023-05-02
Bilona ghee is ghee that’s hand-churned from the milk of native South Asian cows. Whereas factory-made ghee sells in India for around 585 rupees per kilogram, bilona ghee can cost up to 1,900 rupees per kilogram — over three times as much. Compared to industrial ghee, it takes much longer to make, but the end product is nuttier and more aromatic. Outside of India, it can sell for over $100 per kilogram.

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Why Bilona Ghee (A2 Desi Ghee) Is So Expensive | So Expensive Food | Insider Business

All Comments (21)
  • Good for the son turning the business into a luxury food item for the world to enjoy.
  • @krishnac2300
    5:57 Susheela is a great mom. She is wishing to god that all people may get similar good lassi ,milk and ghee. What a wonderful being.
  • @gaya3abi
    I'm from rural south India and we make ghee in similar way as shown here. But only difference is that, here it is common to use moringa leaves , some fenugreek seeds and a bit of rock salt to enhance the flavor and aroma. We filter out the fenugreek seeds and moringa leaves after ghee is done and ready to store.
  • "Jaisa khae ann vaisa hoe Mann " clearly defines how passionate and clear he is about the work he is been doing ❤️🙂
  • Their business model: If we don’t have Ghee, our grandmothers and granny will scold us
  • Rice + Ghee + Dal + Mango Pickle = ❤ I am sure if any Telugu people are reading this comment they will relate. Edit: It is really awesome to see that, this recipe is not only equally loved across India but also neighbouring countries. 😀
  • @newbie4789
    I never felt soo happy for a business in this channel like this one. Bless these two
  • @deepmalde9448
    Honestly it’s not expensive, it’s your perspective. The innumerable benefits of health authentic ghee offers to one’s health is super commendable and justified by the price tag. I have somewhat stopped buying expensive and unjustified stuff just having brand name and started investing in wholesome things like pure Ghee, Honey, A2 Grass-fed Fresh Milk, etc.
  • Stop using fancy political words such as "South Asian staple food" .. Ghee is an Indian food .. Bilona is a Sanskrit word ..
  • @DC69420
    Ghee miraculously enhances flavors of food. Anyone who hasn't tried it, try it once.
  • This is what we Indians need to do, respecting our traditional ways of life, turning them into a business venture, putting our products/services in online market to find international patrons and beat the western world in their own game... Using market economy to acquire power and earn a lot of money along the way!
  • @sehgalrakesh
    Expensive? That's a tag we have associated. 1 bottle of moderate whiskey costs Rs. 1500+, and is consumed in a few hours. 1 Ltr of ghee, is going to be used by the whole family for almost a month. But alcohol rarely comes up in the category of 'Expensive'. Same analysis done for everything healthy (like nuts, etc) would tell the same story. Its not so expensive to live healthily, it's just a perception in our head.
  • All Ghee is not the same, once you find a brand you like, you will never go back to butter.
  • @jakec5618
    This is the type of stuff that needs to be encouraged and supported. Thanks for shedding light on it.
  • @AnshRus
    Things I took for granted as a child is a novelty now. Almost all Indian mothers made ghee this way whether in a city or village. It was always cultured butter churned from yoghurt that was used. The concept of making butter from sweet cream was alien to me until I moved to the west. The fermentation process in cultured butter ups the nutrition quotient and makes it easier to digest
  • can't contain my happiness as our food is recognized by such great channel....proud being a desi🥰
  • It's a gift in rural India for soon-to-be mothers and young toddlers. I still miss the ghee made by my grandmother.
  • @vivekadi4155
    “if we don’t have ghee our grandmother will scold us” every indian can relate to that
  • @greynium3158
    It's so poetic that as much as time you give this process the ghee can be preserved for that much longer... it's like we are passing out life time to the product so that it'll come out that good.
  • If something is negative, thay will say it happened in India. If something is positive they will say it is a culture in South Asia