Brit Reacts to Partaj - Jarmo (Swedish Comedy)

The last one was actually the original - a real commercial. All the Swedish versions are from a Swedish comedy show.

Translation from where the subtitles stopped (The text says Partaj Jarmo would not have existed if it were not for a certain Jarmo Mäkinen in a certain clip.) My name is Jarmo! I am from Finland, a neighbor from the east—a land known for sauna bathing and thousands of lakes, Sisu, Rally, and tango. But we are much more than that; we are a country that has survived harsh winters, stood up against unfavorable odds, and unwelcome neighbors. A land where handshakes still matter and where silence speaks volumes. It's a land built by steady hands and genuine foundations, without shortcuts, and with respect for nature. Now, we are here in warehouses all over the country because Sweden's cause is ours. And you deserve better than thin laminated floors and flaccid handsaws. Our name is K-rauta, a hardware store made of the best materials.

As a Finn who’s never seen these before, good job 🇸🇪😅😅😅 “We have no word for shampoo” 😂

'You can be drunk without having fun'. Live lessons right there.

Partaj is a swedish comedy show. they where making fun of the comercials about k rauta a finnish building material store in sweden. The final clip is one of those comercials that partaj was making fun of.

09:40 This last one is the original advert of a Finnish hardware shop "K Rauta" that is played in Sweden with "Jarmo". The first ones are parodies of "Jarmo" and the advert. The advert is also a parody 😄

Laughed wiht these, even as a Finnish. Brilliant.

It is a parody of a commercial for K-rauta, a Finnish home improvement retail store. But turistbyrån here is "tourist bureau" - so you get it. The real Jarmo is a Finnish actor who plays characters in in Swedish movies. So it is as much a parody of him as of the Finnish. This is from the parody program called Partaj. It is worth checking out.

Lauhed so hard on this 🤣 Br. from Finland

Sweden and Finland are each other's favorite frenemies.

There was an advertisement for a Finnish hardware store, which also exists in Sweden, that's the last clip you see, so the real advertisement, the rest are parodies of that particular advertisement.

So this is a compilation of parody sketches from an old swedish tv show called "Partaj" that did this kind of sketch humour. This is a parody of a commercial (or rather a group of commercials) for a hardware store called K-Rauta, where the swedish-finnish "Jarmo" appears (the last one was the only "real" commercial, and it starred that actor for all the "real" K-Rauta commercials). He talked kinda like that, very "robust" language, but ofc less ridiculous.

I am a Finn living in Sweden and I love these funny sketches from Partaj and especially when they make fun of us Finns. Jarmo seems to be a tough guy for the Swedes. They are funny how they make these jokes about us Finns.

Not 100sure but i think the last clip was the actual commercial that the parody Jarmo was based on. A fin (Jarmo Mäkinen) who swam to sweden to give the weak swedes proper building materials. For the Finnish hardware stores K-Rauta.

When you say ough, that is different. That is the real finn making a comercial on swedish TV but he speaks swedish, many finns do. That has inspired the videos before

I'm a Sweden Finn, my parents came to Sweden as children from nothern Finland. The most common finnish stereotypes are: we always carry knifes, we are always drunk, we fight, we think swedish people are weak or gay and we work hard af. And my parents and other finnish people say these are a little bit exaggerated old truths. The last video was a real commercial from K-Rauta (a hardware store) and the previous sketches you watched was a parody of they real commercial.

actually, we lovve the Finns.....they are our brothers

Jarmo is a legend in Sweden and Finland

"Jarmo" was pretty interesting phenomenon around when it came out. Bit of a original meme on both sides of Gulf of Bothnia. You can see why a bit of Finnish self-irony can be a real hit in both nations!

Yes, The last one was a original commercial we had here in Sweden:) So Partaj made their own fake commercial breaks in their show & made a parody on this one.^^ -& if anybody missed it; you can see the finnish-singer in the Metal/rockband "Lordi" who won Eurovisions song contest 2006, standing in the background waiting for the bus in the original one:P So they planted a little joke too^^👍