How To Sell Anything To Anyone Anytime - SELL ME THIS PEN

1. Push the emotional benefit. Not functional benefit. 2. Create problem. Give product as solution. 3. Attach story to the product to differentiate from others.

I’m more impressed with how you delivered this message rather than the message itself.

"People don't buy a drill. They want a hole in the wall". EXCELLENT Just excellent. Entire video way above my expectations. Thank you.

Tried selling weed to the cops using your advice. Mission failed. I am in jail now.

The dude who sells him a James Bond Tuxedo is a legend! He knows how to use the number 1 secret :) Sell/ Buy with emotions hahaha

This pen was something your parents and grandparents could not afford in the past. But we can engrave it with a laser hologram of your family name so it becomes something that will remind you of how far you have come and how much you have achieved in advancing the status of your family heritage. It will last for generations and is definitely something you can give your son and great grandsons to remind them about the power that continues to live within your family legacy to reach for and achieve their dreams, bringing their deepest aspirations into reality.

I think "selling" is not so relevant anymore as customers became more sophisticated in the recent years. Focus on your product/service and solve REAL problems. Help people out. If you are selling the right stuff, you don't need to say a single word, as the product sell itself. When you talk a lot and force people to buy your products, then you know deep in your heart, that you try to sell something, which you won't buy at all. Honesty > Sales technique.

You seem like the kind of person that appreciates looking your client or partner in the eye, shaking their hand. Old school, none of this e sign and zoom nonsense of today. This beautiful pen will distinguish you when closing the big deal. A worthy tool of a professional, and not an amateur. You can be proud to lend this when the dotted line needs to be signed.

1. Emotion 2. Relieve your marketplaces pain 3. Stories Thank you so much Dan Lok!

"They dont buy the drill, they buy the hole on the wall." I freakin love that.

The title is genius. It follows all of the three steps he mentioned to “sell” this video. 1. Emotions: curiosity 2. Problem: I supposedly have no good selling skills yet 3. Story: Wolf of Wall Street reference

I must confess, my business is going to scale high with more and more of your videos Mr Lok. With those 3 strategies I think I can sell anything at any price

I've watched hundreds, if not thousands of gurus like this on youtube, and Dan is one of the very few that doesn't beat around the bush and waste viewers time

Brief Summary 1. People buy with emotions but justify it with logic. 2. People buy solution to their problems. 3. People don't buy products and services, they buy stories.

You ask me why should you invest $800 for this pen, right? Before answering that, I have a counter question to you, What is your biggest goal in life? That’s incredible, so when you achieve that, would you rather sign a deal with a $2 pen or would you take out $800 from your pocket and say to yourself ‘ I believed in myself for which I made this investment’ and be proud of yourself? This pen will remind you to work harder for your goal , to achieve it no matter what. James Bond had this pen with him since the day he had a vision and he knew that for writing that vision , he needs something of value in his hand to make it stronger and heavier. And there we all know who he is without a line of introduction. So what do you think?

so imagine you just closed the biggest deal of your career, you have the contract ready to go and you pull out of your pocket a $2 chewed pen. what impression does that leave on the customer? what does that make them think of you? OR you can use this $800 john F kennedy pen that writes like a feather, its german engineered and feels like a dream between your fingers i myself didnt think much for expensive pens until i first put this pen to paper and it was my mentor that first taught me that a pen is the most powerful tool in a business world and that lesson has stuck with me forever

The Question is: Who sold You the pen?

I was expecting a lame, cringy, cliche kind of approach in this video but instead, I've learnt a great lesson in marketing, or in making a sale pitch. He showed me that emotions overwhelms logic.

The next best thing would've been watching him sell me this pen himself.