I went UNDERCOVER in Colorado to Buy my "FIRST" Motorcycle

I like the old guy, he's honest and doesn't want you to die.

Denis is the kind of guy i think should work at every motorcycle dealership. Blunt and to the point, he's probably saved a lot of lives.

It's hard to tell how many lives Dennis has saved with his upfront, blunt and ethical sales style. Dude is a straight up good guy. Not all heroes wear capes.

Denis didn't even realized that by not selling you the fastest and most expensive bike he had, made like a ton of people watching this go and find him out just to buy a bike from him. You go Denis!

"You know what the difference is? Life and death". Couldn't have been more honest than that...lol.

Dennis is a great guy, probably saved a lot of life's over the years.

Dennis was basically like “I’m NOT selling you one of those fastest bikes we have for your first bike, I don’t care if you’re upset or I lose out on money.”

I love Dennis. “Life and death” he’s more focused on his customers safety than the sale. But he’s doing it in a way that he still gets the sale, he’s straight foward and gentle. Stern but sweet at the same time

I saw a young 19 year old die in a motorcycle wreck. I jumped out of my truck to help him but he was gone. Still had the dealer tag on his bike.

You can't blame Chris. He mentioned that they're too powerful and doesn't recommend them but the customer kept pushing for it. Chris is young so it's hard for him to be stern with people

I was in the motorcycle business for 43 years, all positions from assembly to management. My line was very much like Dennis. When Dad would come in with 16 year old Junior, who could ride the wheels off his PW80 and wanted anywhere from a 600 to 1100 sport bike. The first thing I would tell him, AND Dad was learning to ride on this type of bike was like trying to learn to fly in an F-16. Sometimes they regain their senses and go to something safer and more practical, but all too often they would end up with what Junior wanted. I said a prayer every time this happened.

When I got my bike licence back in the 80s here in australia, you were only licenced to ride up to 250cc for the first 12 months. After 12 months you could upgrade to 500cc or do an approved 2 week course and go straight to open licence. Made sense and saved lives.

Dennis is THE guy to sell a bike. Instead of making his numbers, he knows what the community is all about. Props to him. ✌️

Dennis in his career has saved more lives than the average doctor.

That was very kind of you to send them a pair of gloves with $500 bucks stuffed inside. I'm sure they will appreciate it. At the end of the day, we are all just tying to make a few bucks to keep us in food, shelter and motorcycles. I love the USA!

Tons of credit to Dennis (and his team) for being an ethical, experienced salesman who is more a consultant than a sales person. That is the trademark of a long term customer centric vision that all companies should aspire to!

Known Dennis for years he is straight up , and very honest on his opinion.. He tells some good jokes

Dennis is an ace. He really deserves a medal for saving lives, in all honesty. It is genuinely encouraging to see that.

I went to a dealership looking for a first-time bike for my son. I was looking at a Versys 300 an S40 and a CB500. The dealer came and found me on the showroom floor, and after I told him I was shopping for my son's first motorcycle, he took me to a brand new Indian Scout Bobber! I walked out. He wasn't concerned with selling me what was going to work; he was only concerned with selling me what would make a good commission.