How To Choose The RIGHT Logo Color (Easy Method) 🟣
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Published 2022-05-10
This video has captions available in English, हिन्दी, Deutsch and Español!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
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📋 Timestamps
00:00 Intro
00:27 Selecting a Primary Colour
01:48 Colour Psychology
03:51 Selecting a Secondary Colour
04:41 Checking the Contrast
06:04 Neutral Colours
08:07 Outro
🔎 Check the contrast of your colours: colourcontrast.cc/
🌈 Colour Psychology - What each colour communicates:
⬛ Black
authority, power, strength, evil, intelligence, thinning / slimming, death or mourning
⬜ Gray
neutral, timeless, practical
🟥 Red
love, romance, gentle, warmth, comfort, energy, excitement, intensity, life, blood
🟧 Orange
happy, energetic, excitement, enthusiasm, warmth, wealth prosperity, sophistication, change, stimulation
🟨 Yellow
happiness, laughter, cheery, warmth, optimism, hunger, intensity, frustration, anger, attention-getting
🟩 Green
natural, cool, growth, money, health, envy, tranquility, harmony, calmness, fertility
🟦 Blue
calmness, serenity, cold, uncaring, wisdom, loyalty, truth, focused, un-appetizing
🟪 Purple
royalty, wealth, sophistication, wisdom, exotic, spiritual, prosperity, respect, mystery
🟫 Brown
reliability, stability, friendship, sadness, warmth, comfort, security, natural, organic, mourning (in some cultures/societies)
Pink
romance, love, gentle, calming, agitation
White
purity, innocence, cleanliness, sense of space, neutrality, mourning (in some cultures/
All Comments (21)
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Hope you guys enjoy the video! What colors would you use in your personal logo / branding? 🤔
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I’ve been burnt out on design lately, but this simple refresher made me feel both knowledgeable and more inspired! Thank you.
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This is awesome, I’m in the process of a rebrand and videos like this are so helpful
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Love the happy uplifting energetic orange behind you❣️
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Video came in a clutch moment, almost finished a logo project for a client and where in the colour choice phase. Thanks Will
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This video is so helpful and educational, thank you so much!
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Love the new set! The graphics shown on screen also add a lot!
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i love this for sure ...am a graphics designer and facing problem when choosing colors but now i will do it great 👍 THANKS 😊
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Super helpful, loved the information. Thank you!
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i would like to see you creating a podcast full speaking about graphic design. A must to do list :)
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nice content will 🧡🧡
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I kid you not, I needed this yesterday for my graphics GCSE. This video is a day late but still very informative.
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oooh it was super cool to see one of my design assets used in the wild. nice thumbnail. awesome video as well
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Thanks bud! 🍁
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Loved the video and the new set. Please do more like this. One thing I don't think I hear anyone talk about when discussing colour psychology, is there a difference in meaning between a light colour or dark colour? For example dark blue vs light bue are they equal on the psychology side of things?
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Great video as always :D
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Awesome Content.. Thank You ❤
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Loved the video thx 👍 In case the primary color is black... Can we consider white the complementary ? What about neutrals, as the usual colors picked for neutrals are the main/secondary colors already ?
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Your videos are the best ✅👍
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Yeah my perspective is only psychological about colors. Thank you
