13 Years Of Brutally Honest Business Advice in 90 Mins

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Below is a quick summary of the key points from this insightful video: 1. Sell to rich people until you have the money to sell to all the poor people. The middle is where you get killed. 2. You lack priorities, not information. Problems are easy to solve if you know what you are after. 3. Things are hard because your team isn’t as good as you think they are. Your standards are too low. 4. Lots of rules mean you have dumb people. 5. If you want to get bigger, get better. Better leads to growth; bigger leads to bloat. 6. You work all day but you can’t get anything done because you allow too many things that don’t matter to distract you. Sometimes you have to let the fires burn. 7. A brand takes a long time to build but is the most valuable thing you can own. 8. You need to know the inputs and outputs of your money-making system, broken down to the absolute smallest action, so that you can crank the hell out of it. 9. Stop looking for hacks. 10. The best people cost more but make way more than they cost. 11. The big, obvious thing is the problem, not the hundred other things.

I’ve watched nearly all of Alex’s videos, read both of his books multiple times, and attended his in-person workshop in Vegas — this is hands down one of the most exceptional pieces of content Hormozi has made to date. Loved the short bit on the ad creation process about a third of the way through. To the person on his team analyzing the comments, please encourage him to make more of this stuff. Love the shift that has been made away from the ADHD content. Thanks, Alex. Appreciate all that you share.

You’re not gonna sell someone who’s wealthy in how much money you’ll save them, you’ll sell them on how much TIME you will save them

"What they want is value per second, not seconds of value" – wow. This one phrase just solved lots of different issues for me. Thank you.

I can’t fathom the fact that we are able to receive this level of information for free. Alex the service you’re doing is unprecedented. Thank you

He is absolutely correct. My sales ranges from $175 to $5,000. This strategy has proven to be highly effective. With 12 years of experience, I have found that this approach allows me to prioritize customer service. Since I do not require a high volume of sales to be successful and profitable, I can concentrate on meeting the needs and preferences of high-end customers.

You said “I had to make enough money to be able to afford to sell to people who don’t have much” my dads voice rang in my ear and I remembered him telling me something similar and it started my journey. I had gotten lost and felt guilty for wanting to be wealthy but the truth is the wealth will help me achieve big goals to help people

Business owner here. Team of 10 people. Just in the process of hiring more people and thank God I've seen this video. I'd say this is the best video of its kind I have ever seen. Specific advice. Nothing vague. Also, that reminder to really question your main product was awesome. I think my product is great, but maybe that's the reason I did not think to make it better for quite some time. I did just now and there are definitely some ideas! Thank you!

“Solve rich people problems, they pay better” 💯

You could pay thousands for a business course and not get anywhere near the amount of useful wisdom contained in this 90 minute video. Incredible. Exemplifying business truth No. 5. Alex is preaching what he is practising.

Retired...have side gig...no product to sell...and making more $$$ now than when i worked full time...finally got this $$ thing figured out at 62yrs old...incredible and blessed

First time I heard about you. I’m an entrepreneur doing about 2M a year with 3 employees. Your words are gold. Thank you. My life is changed today

What a time to live in, this guy is a fucking legend. I can tell you this is the sort of stuff you won’t get to learn even from MBAs where you are spending thousands of dollars on outdated concepts and learn from professors who have only studied marketing but never run business in their lives. I am stunned that he is sharing this material for free.

This is an absolute powerhouse of value, literally showing what he‘s preaching in the video. If there was ever a video to recommend to everyone to watch, its this one. Honestly unreal to see content of this magnitude for free for everyone to watch and alex being able to operate and grow his personal business at the rate he‘s growing whilst creating content at such a high level simultaneously.

This really is one of the best videos Hormozi has made. I have a Bachelors of Commerce, more actionable advice here than I got out of 90% of my classes

first guy who waste no time and share true business wisdom.

26 in Los Angeles building my business. Every Sunday morning I make the commute to San Diego and back for this business and this video drop could not be at a better time as I start another drive. If you’re in the lonely chapter of business building, you’re not alone

Usually I speed people up. This guys you have to listen at .75x speed.

Hey Alex, that YouTube video you shared yesterday, discussing 13 years of experience, completely blew me away. It's the kind of content that should be integrated into school curriculums. The 90 minutes were packed with so much wisdom; I found myself pausing frequently just to absorb and reflect. Truly a masterclass in every sense.