Better Call Saul -- Cheaper than an audit -- Cell phone store

this is also so great because Jimmy didn’t even have the IRS in mind as his starting hook, but he let the guy tell him that IRS is his biggest worry and then capitalized on that.

0:45 Jimmy demonstrates that lightning does, in fact, shoot from his fingertips. He is so far beyond you.

The attention getter of breaking your phone as a customer walks in is golden.

I love that Saul did this not because he was even getting more money, but out of pure boredom.

Step 1: manufacture the need Step 2: manufacture the scarcity Step 3: wait for a bidding war

Jimmy is the best salesman ever captured on screen.

Wow. No matter what profession Saul chose, he would have killed it. It's his ability to talk, wheel and deal, this character is amazing and Odenkirk killed it. He deserves so many awards along with the writers

I'm a sales specialist at my job. One of the strongest selling tactics in the world is convincing your customer you wont sell something to them.

The IRS just flagged this guy after he bought a bunch of burner phones on his credit card.

I was convinced this guy was a fed when I first saw this scene.

4 sales principles in this scene: Bandwagon effect: We want what other people want. Saul pretends to be on the phone with a buyer, and claims his supplier can't keep up with demand. Demonstration: Saul dramatically breaks his phone at the end of his fake phone call. Instantly grabs attention and creates curiosity. Building vision: Saul paints a mental picture for the guy where he's gonna be going through life completely clueless before suddenly getting fucked by the IRS Takeaway close: Saul builds an expectation of buying and then takes it away at the last second, making the guy want it even more. He even places the phone in his hands and then physically takes it away for added emotional impact. He's not pushing hard for the sale like bad salesmen do, he does the exact opposite (but only after creating desire).

I was so invested in this scene i was actually mad he sold the phones he put on hold for the "Caller"

Totally nailed the 'contractor boss' type perfectly.

Imagine how much money he could make if he sold high end real estate

Jimmy's pitch sounds like YouTubers shilling VPN services.

Great salesmanship right there.

I cant imagine buying a Nokia, then trying to rid of it

Getting paid to stand around and read books lol shoot sign me up! But i do understand why a guy with Jimmy's personality would loathe it.

He basically threw up a sign asking: "Are you paranoid?" And let his target customer walk in. Asks vague fill in the blank questions and let's the guy truly finish selling it to himself. Then closes it with, "We're out of stock and these couldn't possibly be sold."

"Don't look for what they want. Tell them what they need."