Lemmy in Valio milk advert

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Published 2016-01-08
The late Motorhead frontman Lemmy posthumously stars in an advert for milk in which he calls the viewers a******s', filmed just weeks before his death on 6th of December.

The new advert was filmed on location in Maunula, Helsinki, Finland, near Hartwall Arena, where Motorhead performed sold out show soon after the shoot.

The film was created by Jussi Lindholm, COO and Eka Ruola, CEO and CCO of hasan & partners Group. It was directed by Markus Virpio

Find out more abot the shoot & the idea behind the advert www.valio.com/lemmy/

All Comments (21)
  • @dnumde7
    This is heartbreaking for me. I met Lemmy many times (23!), and he even called me a friend. He dedicated a song 3 times to me during their shows. I still keep asking myself what did I do to deserve such an honor. I am just a Motorhead fan like anyone else.
  • @giacjack
    It's an honor be called "a**hole" by Lemmy. RIP LEGEND !
  • @ViceroyRoyer
    Anyone else suddenly got Lemmy recommended everywhere by the algorithm?
  • @mst646
    Lemmy had his cereal in the morning with "Jack Daniel's", no milk.
  • @fbigpilllin
    to lemmy, who drinked milk only once and died
  • @Joker-om7ff
    This is so epic, i am proud my country made this ad.
  • @VulgrimOfficial
    Even his walking Stick has attitude! No matter how sick he was, no matter how weak he was, he was STILL stronger than any other man on earth. The smile at the end, adorable!!! Thank you Lemmy... we all will see us again on the other side of the great stage!!!
  • @peterolsson1470
    He looks so weak and fragile in this ad. RIP Lemmy a true true legend.
  • Why am I laughing and crying at the same time ? Rip Lemmy you hero
  • @fittijuttu
    This is so sad and so sweet in the same time.
  • @makrele2487
    Best concerts in my whole life were MOTÖRHEAD concerts in my hometown allways end of november. Rest in peace Mr. "Lemmy" Kilmister. I will never forget.
  • @angrybadger616
    I'm glad I lived with Motorhead's soundtrack since 1979,and watched Lemmy become an icon. Now as an old man,I still remember buying Overkill as a kid and it changing my life.
  • @maosilver5243
    RIP to one of the best fucking humans that's ever exist! Thank you Lemmy!
  • @j.keranen4627
    It’s an old petrol station 400 metres from my house. The building was demolished in 2020. Lemmy lives on!
  • @inlakesh555
    self-ironic integrity... it´s actually a sign of true respect that they wrote his real name
  • @maxmattt
    Damn it YouTube, stop giving me ads, I'm trying to watch this ad.
  • no words , still in deep sorrow Ian Fraser "Lemmy" Kilmister 24.12.1945 - 28.12.2015 never forget ♠️🥃♠️