Toyota's surprise potential F1 'return' explained
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Published 2024-07-17
Toyota’s first crack at F1 was a colossal disappointment given the investment that went into it, and lasted just under a decade.
The scars of being F1’s worst megabucks flop run deep and, for a long time, the idea of Toyota coming back seemed impossible.
But the company’s stance on F1 has changed in recent years, chiefly due to the championship’s massive growth in popularity, and while there is no new, fully-fledged works team on the immediate horizon, Toyota has had significant talks with an existing team on the grid as our video explains.
0:00 A Toyota return?
03:55 A very different 'return'
06:17 Why it makes sense
09:02 The lingering question
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All Comments (21)
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Massive Japanese car manufacturers try not to join, leave and rejoin F1 challenge (impossible level)
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So, we’re about to have an American-owned, UK-based, Italian-engineered F1 team, with a Japanese sponsor headquartered in Germany… Exciting times…
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I always found it weird that Toyota didn’t join back when the turbo-hybrid era began in 2014 considering how far ahead their hybrid tech was compared to the competition
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Two things- first- keep an eye out for a Fiat-Toyota collaboration that is technical. Given Toyota's history, Fiat could be helped a lot from their battery and H2 experience. Second- nothing against Gunther, but seeing Haas try to make significant strides like this is a good reason Steiner needed to move aside. Just talking about this instead of that Rich Energy debacle is a very big deal for Haas.
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The irony that Steiner was let go because he kept saying the facilities needed an upgrade and Komatsu woo-ing Gene Haas over, only for half way through the season, Komatsu then to state that the facilities need upgrading... Not downplaying what Komatsu has done so far, but just putting it bluntly, was there potentially more at play as to why Steiner was ultimately let go?
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With their success in wec and wrc toyota could seriously go all the way in f1
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My dream for the past 2 years was a partnership between McLaren and Toyota. That went from a 0% chance to a 5% chance. If not, I hope their stint this time will be much more successful than the last one if they decide to come back as a works team.
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I see one big "problem" for F1 with so many difrerent engine suppliers: Only one of them can win. And by experience it will be one, maybe two teams for a number of years. All the "new" companies in F1 will have to think long and hard how long they want to keep spending 100s of millions a year, for no direct return.
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Toyota's Surprise Potential F1 'Return' Explained" explores the rumors and implications of Toyota possibly re-entering the Formula 1 racing arena. Toyota's return to F1 could have a significant impact on the automotive industry and broader economy.
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It's kind of a travesty that we don't have Toyota and Honda works teams in F1 anymore. The two biggest and most prominent/successful/biggest Japanese OEMs in the world most definitely need to showcase their technical expertise in the world's most technical motorsports series. Toyota and Honda are the equivalent of Mercedes and BMW on the German side and I'd definitely love to have BMW back battling their arch nemesis countrymates in Stuttgart.
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I mean... They're killing it in WEC, so why not try again???
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Problem with buying everything that's allowed is that they have to build the car around the parts, not the other way as it should be
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I'm lowkey sad they're not gonna start making engines and have a works partnership with McLaren
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They have a massive factory in cologne with a windtunnel in which most of the currently on average fastest car in F1 was developed in. They're killing it in WEC and WRC and their last year of F1 was actually very promising. A return of Toyota would be quite interesting.
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Didn't Haas just announce a power unit collaboration with Ferrari until 2028?
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“And Haas wins the 2030 World Constructors Championship”
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I don't agree with you. 3 pole positions and 13 podium finishes is definitely not bad. The two main areas Toyota could have fared better : hired a world class aero engineer and hire front-running drivers. Season after season, they just stuck with mediocre drivers and that reflected in poor championship finishes
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The only reason why gene is in F1 is too market Haas automation.
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was that glock tho
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Toyota needs to join F1 and i wish they have their own works team
