How to Niche Down and CRUSH Your Competition (Entrepreneur and Business Advice)

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Published 2020-10-08
When building a business, it's important to know that sometimes success is much easier to come by when you niche down and target a smaller audience. Sure, you may be removing a lot of potential reach by narrowing your target market, however at the same time, as you'll learn in this video, you can gain a lot more traction, faster, by niching down and specializing.

In this video, I'll share with you not just why niching down is important, but also how to niche down, too. Let's get at it!

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Listen to podcasts? Here are a couple of podcasts that I personally host (with over 65 million combined downloads) that will help you on your online business journey:

The Smart Passive Income Podcast: www.smartpassiveincome.com/shows/spi/

AskPat (these are real life business coaching calls): www.smartpassiveincome.com/shows/askpat/

Also, have you thought about starting your own podcast? Check out my famous podcasting tutorial here on YouTube, the #1 podcasting tutorial on the platform:

   • How to Start a Podcast (in 2020!) - T...  

The podcasting equipment I use: www.kit.co/patflynn

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Cheers, and as always, #teamflynnforthewin

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All Comments (21)
  • @JadeTrading
    “Don’t quit. Suffer now and live the rest of your life as a champion.” -Muhammad Ali
  • @GrandmaGoodie
    I'm happy to be the first to say how helpful the content in this video has been for all of us in The Income Stream live stream every morning. Watch, learn and benefit!
  • @superboyjamie
    I can relate to the fitness niche. I was planning a podcast on Gym Stories because I really haven't found anything else like that so far. My target audience would be those who listen to podcasts while going to the gym, needing some extra motivation to work out. Coming up with a good, working niche is the hardest thing ever and I've been struggling with this for months just because I've been walking around with dozens of niche ideas and not knowing which one to use FIRST. Thank you, Pat! Always great information from you!
  • @Uniqdna
    Just revised my website last night to niche down more toward just portrait photography and boom today i get this gem to let me know I’m on the right track
  • I made a video on a similar title and YT suggested this one as,, next,, so I am here. When I was first starting in my business and came to face this problem I figured out very quickly that the majority of advice are made for people who have no objections talking to the camera and love selling or those who will put profits above anything else. You see I am not them. I am an introvert and activist who runs a non-profit and coaching business where people come always first. That's why I made a channel where I show my fellow introverts, activists, and non-profits how I do it without selling soul and compromising on our values and our true self. But I encourage you to watch this video. Some good gems here!
  • @kyleheilig255
    I appreciate your content. As someone starting to make content, niching down is something I'm continually working on. Right now I'm in the gaming/streaming/editing/maker/DIY space. That's a lotta space :)
  • Someone called me the mental health pokemon guy at Card Party this year and it was the GREATEST thing ever! I think you’re right, I need to niche it up more
  • @ImSEOKing
    Loving Pat so much, niche down is a way to go... we could go wider later on once we have conquered the niche ... this is so practical Pat ! Thanks so much for always the amazing value u provide!
  • @The.Pop.Finder
    I wish I could just lay down my life for pat and have him give me some advice on what direction to go. I’ve been trying to figure this out for the past 10 years and I’m sick and tired of working a 9-5 job
  • @hinatalieclaire
    This is so helpful thanks. I'm working on niching down further from being a life coach for professional ambitious women to specifically women in STEM. Thanks Pat.
  • @ladybird491
    Wonderful video! Keep these videos coming! I niched down two weeks ago and my channel is blowing up. I started doing 2 new things that a big YouTuber told me to do and I niched down and my channel starting blowing up and I made partner...etc and my revenue is growing fast. I am doing a full channel clean up today to get it more niched down. My spiritual related content is also amazing and my subscribers are expressing it over and over again. I work hard on my videos and content now, and it is showing. I am fixing a few things today like adding more eye catching thumbnails. I learned that you got to be all in, for your subscribers to me. Great video, keep up the good work, from one creator to another.
  • Hi Pat. Great, great advice. I've watched this video now a few times and it makes a lot of sense. I want to help dads get a flatter stomach, getting more energy and worry less. Since I started niching down, I've seen lots of progress! Thank you, thank you. Namaste Pat.
  • @PikaLeeMedia
    I am so glad to have found this video! I think it’s exactly what I needed to focus on. I create screenwriting and writing videos I think it’s important to figure out where I’m headed and how to niche down further to stand out. Thank you!!
  • @khicamelle1
    My niche is spirituality. My demographic are those who are on a spiritual journey (which is everyone whether they are aware of it or not) 😊 My reason behind it all would be to provide my audience the tools needed to express their authenticity! 💥
  • Great advise. I started a channel to motivate people, I went into marriage, moved into agriculture. I am settling down for agriculture now. I currently have a series on cashew. I think am going to make a lit of videos on that. I will take agriculture one after the other. It's a huge area. Thanks.
  • @creative_hax
    Thanks, Pat. I'm having trouble niching down. Thinking older women starting over/ personal transformation at any age kind of stuff, but it feels so broad still. Working on it.
  • 😊😊😊😊Definitely nothing BUT TRUE. "RICHES is in the NICHES". Niching down is the fastest and easiest way to STAND OUT, because by niching down, we eliminate competition. PLUS it becomes MUCH easier to craft a message, that speaks directly to our Ideal clients - their wishes, desires and problems. It becomes way much easier to connect with prospects on a way much deeper level. Specific message CONNECTS FASTER 😊😊😊😊😊😊😊😊😊😊 The best for any business, must-do for every start-up. And then, YES you can expand and serve more audiences, new location, new client avatars :)
  • @applejaxx
    Thank you for this tip, Pat! The timing of this video popping up on my feed is 🔥🤯! I'm in the process of niching down my brand right now!
  • @AngelaSams
    Hey @patflynn, I am a Metal Arts Teacher and understanding the pain and struggles of my students has been key for me. And now, I am off to listen to your podcast episode where you interviewed that artist! Love you! xo