why kendrick won the beef

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Published 2024-05-07
I'm sure you don't need me to tell you the last week has been a crazy one, consumed by the beef between Drake and Kendrick Lamar, two titans of modern hip-hop.

The beef has taken many unexpected turns, and I tried to address as many as possible in this video. However, one track still sticks out to me as particularly masterful: Kendrick's "Euphoria".

The first true Drake diss song from Kendrick Lamar, the track is hard-hitting, propulsive, and most interesting to me, rooted firmly in the narrative of Kendrick Lamar, hiding deeper narrative secrets underneath the surface.

It's those secrets I hope to sift through today as I break down the current Drake and Kendrick beef and explore the hidden genius of "Euphoria".

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Video Shot On-
• Panasonic LUMIX G7

Audio Recorded On-
• Samson Q2U

Timecodes-
0:00- 1. a crazy few weeks
2:34- 2. connecting the dots
5:21- 3. the euphoria of a great rap beef
8:11- 4. the heart plays...
10:11- 5. staying power
11:48- 6. but wait, there's more
19:01- 7. outro

#kendricklamar #drake #makingmediamatter

All Comments (21)
  • @GeniusSays
    Why? Because Kendrick just crip walked on Drake’s dead body..
  • @muthomi8135
    I now fully understand not to mess with someone who has fully dissected and made peace with his strengths and weaknesses, cause he knows how to do the same to another person
  • @TheLongestTake
    This was so much fun to experience. If it is over, beef ended with a whimper with the hear 6. If we broke it down into 4 rounds, each diss against one another, I'd say that Kendrick won 4-0.
  • @poleelop145
    This is such an intellectual breakdown. The fact that "who is the best" is still up for debate in some people's minds is nothing less than insane.
  • @unluckydreamer
    I definitely think kdot started from a semi friendly place or a respectable place. He was trying to keep it a battle for the number 1 rapper and Drake turned it into a gossip battle and still lost. I definitely respected Cole from the start because we all knew where Drake was gonna take things and that’s something Cole has no business doing
  • @tristanchuey
    I think euphoria was more of Kendrick telling Drake to go sit with himself before getting messy. It was a friendly fade but of course Drake had to make it personal and Dot took it there
  • @Prince_Luci
    I’ve never understood Drake sending subliminals for years when everyone would’ve told you this would be how it’d end. Bro kept sticking his hand in a bear trap and has the audacity to call himself a victim when it finally took his hand off.
  • @Becauseimme
    It’s a deep outward conflict between the real culture and the plastic culture Drake represents. Kendrick seen and watched Drake play around with and tear down everything that our pioneers fought to get. Kendrick had to remind the culture of what it needs to get off life support and recover. My six year old son is an amazing rapping prodigy and that’s because he understands the importance of our peoples history and the history of Hip Hop. The youth is going to usher back in real Hip Hop once again with integrity because Kendrick is showing them the way.
  • @browndamon
    Yes: It is a criticism of his own flaws as much as it is his opponent’s because, as you said, he already did the inner work on Mr. Morale. That’s why his work is ringing true now. Great take here.
  • Thank you for taking the time to consider the artists body of work into account when talking about The Beef. Context is everything/a key factor in media literacy. This was an awesome watch.
  • @flamesblac228
    That's deep where kdot reached out to God before going in on Drake.
  • @MMoturi22
    Slight correction: Section 80 was Kendrick's debut album. Just wanted to mention it because it is criminally overlooked in his discography in spite of it being the strongest debut of any artist on the level of College Dropout, Illmatic and Reasonable Doubt
  • Great video. I’ve seen a lot of people say Kendrick contradicted his “leader” status by ruthlessly going at Drake, likely because Drake himself tried to discredit Kendrick as a leader. Thing is, Drake and everyone making those comments misinterpreted Kendrick’s entire artistic purpose. Kendrick has never claimed to be perfect in any way; he’s even made a point of portraying himself as a fairly fucked up person. Take the last verse on Mad City, or these walls, or u, or mortal man and the entire poem that runs throughout TPAB. He didn’t really believe in the “leadership” pedestal even before DAMN. and Mr. Morale. The point of Kendrick’s music is that acknowledging your own imperfections is the first step towards being a better person. Not a perfect person, or even a good person, just better. Better tomorrow than you are right now. That’s why he had to go after Drake: Drake, like Kendrick, is a deeply flawed person, but whereas Kendrick makes an effort to get better, Drake revels in his own degeneracy. Drake’s complacency within his costume of vile personas is what allowed him to sink past the point of forgiveness most good people draw. You don’t just start out like that… Drake is what happens when you let the worst parts of human being fester. His music is pacifying because there’s no internal conflict: Drake should get everything he wants and everyone in his way is a hater. It’s a narcissist’s dream, and it caters to the narcissist within all of us who’d rather pin are struggles on other people than ourselves. Kendrick’s music is often challenging and uncomfortable because he represents the internal conflict we need to engage in. Kendrick is the flawed man trying to be better. Drake is what happens when you give up.
  • @maxcalderon7815
    I love the perspective that this is all kendrick building his character between album cycles 😂 what a legendary musician/artist/cultural figure
  • Drake's fans are consumers of the watered-down pop version of hip-hop. They're as authentic as Drake is, which is not at all. Them dissing 'Euphoria' because it wasn't danceable (why TF should a diss record be danceable?? that's NEVER been a requirement) when it was, in reality, pure octane is laughable. Drake makes fun of Kendrick for caring about black issues because he's distant from blackness even though he steeps himself in it (he even brags about using his whiteness for advantages). Drake makes fun of Kendrick for assuming he was s_xually abused because he has no empathy for victims, as predators do not. I will never support him. He already lost in my mind on the power of being Drake. There are already receipts about Drake. The video with the 17-year-old is damnable enough.
  • @HaussVonHorne
    Sometimes, despite all context, meditation, and wisdom, you just hate a mfer. No matter what, I just hate De Niro’s character in ‘Raging Bull.’ I understand why and how he became the person he is, but I still hate him.
  • @sebooski
    this beef got youtubers workin overtime 😭 euphoria is defo underrated tho imo it’s insane how many layers is in almost each bar (W vid btw)
  • @ggsinl4031
    Dont ever forget kendrick made not like us after a few hours family matters dropped….