AGROTOURISM Business Strategies | Agriculture Farm Tourism Business | Agritourism

Discover Agriculture
Discover Agriculture
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Published 2022-03-09
Agritourism is a field that is growing in popularity as producers try to diversify and increase profits. By combining agriculture and tourism, agritourism offers new sources of revenue but also presents potential problems and legal complications to agritourism operators.

Simply stated, agritourism could be thought of as the crossroads of tourism and agriculture. Stated more technically, agritourism can be defined as a form of commercial enterprise that links agricultural production and/or processing with tourism in order to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors and generating income for the farm, ranch, or business owner.

Regardless of the exact definition or terminology, any definition of agritourism should include the following four factors:

• Combines the essential elements of the tourism and agriculture industries;

• Attracts members of the public to visit agricultural operations;

• Is designed to increase farm income; and

• Provides recreation, entertainment, and/or educational experiences to visitors.

The term “agritourism” is often used interchangeably with “agri-tourism,” “agrotourism,” “farm tourism,” “agricultural tourism,” or “agritainment.”

Importance of Agritourism:

Agritourism presents a unique opportunity to combine aspects of the tourism and agriculture industries to provide a number of financial, educational, and social benefits to tourists, producers, and communities. Agritourism gives producers an opportunity to generate additional income and an avenue for direct marketing to consumers. It enhances the tourism industry by increasing the volume of visitors to an area and the length of their stay. Agritourism also provides communities with the potential to increase their local tax bases and new employment opportunities. Additionally, agritourism provides educational opportunities to the public, helps to preserve agricultural lands, and allows states to develop business enterprises. While agritourism may create new potential revenue streams, it also presents new legal issues for farmers and landowners.

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AGROTOURISM Business Strategies | Agriculture Farm Tourism Business | Agritourism

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