How to Start A Consulting Business
547,174
Published 2015-03-11
He said... I am just starting my own consultant business and in researching, thinking about, and crafting my sales strategy I came across your 25k email campaign blog post. Really good stuff my man!
Until now, the cornerstone piece of my sales strategy is a comprehensive questionnaire that I send out to a potential client during the sales process. The assessment is a complete look at the business and asks probative questions that uncover in which areas is the business doing well and in which areas can the business improve and optimize right away. The sections of the questionnaire include the background of the owner, the background of the business, the past sales, the client base, and every traditional and online marketing pillar out there (SEO, PPC, email, social, affiliates, strategic partners, customer referrals, analytics, video, mobile marketing, competitive intelligence etc.)
Do you have a process like this where a client fills out a questionnaire about their business? Why or why not. If you did have an effective assessment that helped the client gain clarity on their business and see your value to help them grow, where would you put in in your e-mail sales process?
I said...I'm really glad to hear you found value in the 25k email campaign post.
In regards to your question about questionnaire/assessment forms...yes I use them. I think they are very important.
If at all possible, I suggest you ask the prospect to complete the form before the free consultation.
Here is the simplest way I know how to do it: Have your follow-up sequence explain the benefits with each message leading to a questionnaire.
Sample flow:
Run ad -- free consult registration page -- 1st big benefit of your service (link to questionnaire) -- 2nd big benefit of your service (link to questionnaire) -- 3rd big benefit of your service (link to questionnaire) -- 4th big benefit of your service (link to questionnaire) -- 5th big benefit of your service (link to questionnaire)
Each follow-up can be a video, blog post, or just a well-explained email. The important part is to focus on the benefit (what they get) instead of your service (what you do).
And that started a GREAT conversation. Be sure to check it out.
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• How to Start A Consulting Business
All Comments (21)
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Still a very valid video in 2024. Hats off!
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I've worked in consulting over 10 years. I have done work all over the world for governments and F500 clients. This is probably the best video I've ever seen on the consulting biz. You've got real talent.
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Your "favourite restaurant/dish" analogy was a nice touch.
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I'm running a multi six-figure consulting business and I have to say this is great advice for anyone starting out in Consulting. Well done!
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I have YET to find a video in this category that is as clear and precise as this one. He's explaining consulting to a 5th grader. Taking something complicated & simplifying it. Incredible. Thank you.
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Mehn, talks like he knows exactly what he's talking about. So confident and truthful.
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I literally applauded when you pointed out how you don't need to do any of those things (website, business cards, etc.) to start a consultancy. Haven't used business cards in 20 years and have gotten plenty of clients for a new business without a website.
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😎 cool. This is what I did for 28 years. I didn’t know I was a consultant ❤️
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I expected to find myself on a ad for being a dropshipping millionaire, and instead had someone very articulate giving GRADE-A advice. I'm happily suprised.
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Probably one of the best and clearest set of videos on topic of starting consultant business. Seriously, I can't describe how helpful you have been. Thanks a lot!
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You are a dynamic communicator. Thanks for sharing this information.
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I just decided to take the first step towards my own business and googled for info. Your video came up! Wow very interesting info, easy to understand and I must say you are a very dynamic speaker, held my attention for the whole time! Thank you for this video! New sub!
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Excellent break down... You totally took the smoke and mirrors out and dispelled so many of my fears about where to begin. Great job!
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Was looking for new ideas since I just started a business. Thanks for the advice. This is still among the best videos on this subject even after 5 years. Wow.
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First video I see from you. was not expecting to much at the beginning, but during your talk I can see you are genuine and go to the point, trying giving value without necessary waiting to sale, doing a great consulting
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First of all, you provided REAL CONTENT. Many videos online are filled with fluff and prove to be a huge waste of people's time. Your information was relevant from beginning to end and highly appreciated. Second, your calm, clear delivery was OUTSTANDING. You spoke in clear, easy terms at a pace that was very easy to follow. I hit the LIKE button and the SUBSCRIBE button because I think you might easily be the very best consultant out there. Thank you sooooooooo much for this video.
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you have literally educated us on a business model that many want know but who ever they turn to want to charge them when people like me have no budget at the moment but rely heavily on social media to get our business name and services out there to actually start generating income from a business! I appreciate this man! New subscriber here!
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Thank god for your video series!!! This is the ONLY youtube channel I have found that says it like it is and contains zero bullshit. All your content is GOLD. You are the real deal!!!
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I echo everyone's sentiments. This video is a rare gem and filled with exceptional content. Well done, sir.
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Great presentation and excellent information you are exactly right most people that start a business begin with the standard stuff like website and logo but more time should be given to your unique offering, how to possibly differentiate yourself from the competition, how can you beat the competition or beat a top player in your niche/industry. I am just about to start a new business and this was a great reminder for me. Thanks!
