History of 'One More Thing...' [Compilation]

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Published 2018-10-05

In this video I want to show every moment where the iconic phrase “one more thing…” was used during an Apple announcement. Now it was Steve Jobs who began this tradition back in 1999 at the MacWorld expo. And I should mention that today, October 5th, is the seven-year anniversary of Steve Jobs’ passing. So in honor of his memory and incredible legacy, I want to dedicate this video to him. So let’s get started and take a look at the history of one more thing…

All Comments (21)

@AppleExplained 5 years ago

Today marks the 7th anniversary of Steve Jobs passing. I wanted to honor him with a video remembering the slogan he popularized. One more thing...
@johnkesl7307 5 years ago

Only Steve Jobs could call Grey an exciting new color and have everyone agree.
@danhbui6957 5 years ago

It’s incredible how technology has improved since 1999. Can’t imagine anyone would be so proud to announce a computer with 13GB drive
@gavinli4405 4 years ago

Steve is hands down THE BEST presenter of all time. Listening and watching him presenting on the stage makes me go like “fk em iPhone 11! I want those PowerBook G4’s!”
@07sisco 5 years ago

God Steve Jobs was a legend at pitching new products! Its 2019 and I'm convinced I need an iPod shuffle.....
@daiki6349 5 years ago

12:24 15.2 inch mega wide sc-ERRRRRR
@jasoncarrillomiranda8571 5 years ago

I can't believe they use that typography on their past presentations 😂
@lifeisshrt7929 3 years ago

The part where he introduced FaceTime was easily his best “one more thing” that feature was really revolutionary and the fact that it’s an old idea yet it’s finally a thing for mobile communication is easily amazing. The crowd was hella excited as well for it and they loved it
@javiasilis 3 years ago

Wow. You could see Cancer totally taking over him starting 2008, such a drastic change. Rest in peace man, thanks for all these years.
@Mezxxii 5 years ago

16:54 now this is how you handle leaks with pure marketing charisma. I miss Steve.
@vinnieravioli4653 3 years ago

It’s so sad watching him get so frail as time goes on. I remember I was 16 when he died and it felt like a historical moment. He was a true icon.
@mohammed.baig. 3 years ago

"Look how thin it is!" shows brick Seriously though technology has gone a very long way!
@StanleyYork 5 years ago

Premature Specification is the best thing I have ever heard a leak called!
@destroyer-fr4dz 4 years ago

"We have the power and da sex" -Steve Jobs 2001
@Rahul-ef2ou 4 years ago

This guy can sell sand in a desert 😂
@carlosr1176 2 years ago

Back when I was watching all these live, I never saw it as marketing when Steve was speaking. I was learning more about the product and why it was a good device to own. It doesn’t seem like Steve devoted his life to making products just to sell product. He was trying to push an entire industry forward, he was inventing the future. It’s really something special and he seemed very excited about that. And it was contagious. I don’t think we will be seeing that again but as a tech enthusiast I’m glad I experienced that.
@OdysseyTag 5 years ago

Who else felt it when it showed the jump from a frail Steve to Tim the very next year
@joeyg2488 5 years ago

39:29 it’s real especially when people turn their Wi-Fi off
@KelelaSB 1 year ago

I wish Tim would bring back One More Thing to the presentations. It was always so fun, and eagerly awaited.
@funposting8912 4 years ago

Damnit, I’m not even half way through and I’ve already gotta buy myself a TiBook and a 12” PowerBook