Apple Design Part 1: Skeuomorphism

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Published 2020-10-19
Part 1 of 2: a video essay about Scott Forstall and Apple's skeuomorphic era of design.

Watch part 2:    • Apple Design Part 2: Beyond Flat  

Chapters
00:00 Introduction
01:07 Fishes
02:23 Lickable
03:33 The First iPhone
04:36 Skeuomorphism
05:50 Case Study: The Floppy Disk
06:52 Time Travel
08:21 The Case Against Skeuomorphs
09:18 Fall From Grace
10:09 Outro

Sources
Adam Lashinsky - Inside Apple: How America's Most Admired—And Secretive—Company Really Works
Apple, Big Sur, and the rise of Neumorphism - www.inputmag.com/design/apple-macos-big-sur-the-ri…
Scott Forstall, the Sorcerer's Apprentice at Apple - www.bloomberg.com/news/articles/2011-10-12/scott-f…
Skeuomorph Wikipedia - en.wikipedia.org/wiki/Skeuomorph (September 2020)
Scott Forstall Wikipedia - en.wikipedia.org/wiki/Scott_Forstall (September 2020)
Code Break 9.0: Events with Macklemore & Scott Forstall -    • Code Break 9.0: Events with Macklemor...  

Screenshots sourced from
www.versionmuseum.com/history-of/mac-os-x
guidebookgallery.org/screenshots
512pixels.net/projects/aqua-screenshot-library/
www.versionmuseum.com/history-of/microsoft-word

Music
Dyalla - Help Me, OP-1
Ugonna Onyekwe - Destination Unknown
Asher Fulero - Night Snow
Geographer - Synth Wind
Future Mono - Long Road
Future Mono - Sun Awakening
The Tower of Light - Stuck In The Air
The Tides - Dream Escape
Wayne Jones - Resolution
Blue Wednesday - Dusk chll.to/cc0f37b7

Setup
Camera: Canon 60D w/ Magic Lantern
Lens: EF 28-135mm f/3.5-5.6 IS USM
Microphone: AmazonBasics Desktop Mini Condenser
Software: Final Cut Pro X, Motion 5, Pixelmator Pro, Logic Pro X

All Comments (21)
  • @scverhulst
    Don’t stop man the algorithms are gonna find you!
  • Aqua still is one of my favorite GUIs. It brought a sense of alive-ness whenever a window would pop up and the blue button would have a subtle animation to grab your attention but not fully distract.
  • @Intrafacial86
    Ahh, so skeuomorphism isn’t simply “non-flatness” – it’s about referencing concepts to help us more naturally understand their functionality. Now I have a much better understanding of what the fuss is all about.
  • @SKCro.
    I've always loved the skeuomorphic icons as a kid. In fact, when iOS 7 was released in 2013 when I was like 6, I hated it! I hated the ugly flat icons, the lack of realistic-looking things, all of it. I wanted the "3D look" back so badly. Unfortunately, as a kid, I never got to go back to that era of iOS. When I bought an iPod touch 5th gen just a few months ago and downgraded it from iOS 9 to iOS 6, I was hit so hard with nostalgia. The icons. The textures. The smooth animations. The look and feel. The semi-transparent status bar. The lack of anything flat and boring. Everything. It took me back. Back to an era when I was just a kid and there was nothing to stress about... nothing to worry about... no problems with school (kinda)... no constant asking of me to do chores... I want to go back. Unfortunately, this, and a few other nostalgic items, are the closest I can get to going back to my childhood, the golden years of my life. Thank you for taking the time to read this. Have a nice day!
  • @wutzerface77
    All I can say is wow. To say I'm an Apple geek is a massive understatement, yet I still learned things in this video. Let alone the additional knowledge, the presentation is beyond phenomenal. Your incredibly apparent hard work just got a subscription!
  • I kind of miss skeuomorphism sometimes. I found this video really fascinating because I never considered how making the apps look like their real world counterparts actually made them easier to understand from an outsider perspective. Sometimes it just looks so much more visually interesting than everything being flat. Unfortunately the modern world disagrees. That's why I'm hoping neumorphism starts to catch on and we start seeing some more interesting UIs.
  • @yoko_ohyes
    I really miss the glass-like shiny highly polished look of iOS 6 and it's previous versions. That was the identity of apple.
  • @falcy2889
    wow I got goosebumps when I saw you've only got over a hundred of subscribers Maaaaan the quality was like if you'd have a million don't ever quit YouTube the algorithm will find you! Love from Hungary 🇭🇺
  • @jensapensa
    When you have an interest in something that only a few people care about but then there are people like you, still putting out quality informational content for the small audience that is, it is very much appreciated. Super good vid, well done bro👏
  • @blondedivy
    this series is such a gem!! i love how apple has always payed so much attention to detail in design
  • @jaylloywd453
    This is so well done omg! So interesting! Im looking forward to pt.2 !!
  • Quality insight. User Interface Design, (specifically on the iOS platform since 2007) has been my day job since 1999 and your apparent interest, appreciation and insight on this topic warms my heart. Thank you, keep at it! 
  • @caelum2185
    I really loved the skeumorphism, it was the thing which set Apple apart from other brands. I still remember being mesmerised when I got my first Apple product, iPad 2 running iOS 5. Apple should include an option to use skeumorphic theme.
  • @SepiaMN
    Guess what! This is Blowing up! I hope that he realises and continues to make Apple history videos, or any tech company’s design!
  • Beautifully crafted video, you know your stuff. Please don’t stop. I enjoy learning and your channel is really calm and informative!
  • @mvchfvn5828
    just binged "the proof is in the popsocket" and the two apple design videos and unironically I would watch you do an hour long deep dive into different UI/tech concepts and the history of it
  • @EVILBUNNY28
    WOW. Um ok, I searched up skeuomorphism because I had a deep thought about 12 minutes ago. I've now watched your entire video and you got me gagging for more. The whole layout was incredible, I used to love the old skeuomorphism of apple devices and I am so glad they're (kind of) bringing it back. You have got me subbed and waiting for part 2 my friend.
  • Proud to be one of the first 100 subscribers to this channel! Looking forwad to seeing more from you in the future! 🤙