Nickelodeon's Early Years Were...Interesting.

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Published 2023-01-15
Today, we're taking a look back at Nickelodeon's early years, and how the company's failure to cater to kids almost spelled an early end for the network.

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Notable Sources:
classic-nickelodeon-fan-blog.blogspot.com/2014/02/…
news.google.com/newspapers?id=3L8wAAAAIBAJ&pg=5813…
Nickelodeon Nation: The History, Politics, and Economics of America's Only TV Channel for Kids by Heather Hendershot
www.retrojunk.com/a/nafu4-o8W-/nickelodeon-worst-t…
fredalan.org/post/69174412/the-nickelodeon-brand-d…
nickelodeon.fandom.com/wiki/1987

All Comments (21)
  • I am thirty years old. I just today learned nickelodeon was an actual word before Nickelodeon.
  • I'm pretty sure Spongebob isn't actually a kid. He's an adult with childlike tendencies.
  • @wwg2005
    To everyone confused, Nickelodeon is the first ever 24 Hr Kids TV Network. Cartoon Network was the world's first 24Hr Animation Network.
  • @myyoutube7366
    its crazy in hindsight because the logo thing was basically like “what if we made a kids channel appeal to children?”
  • As a graphic designer, I find it fascinating how much Nickelodeon's success was due to rebranding
  • Fun fact: Hillenberg and his team actually pushed back on Nick insisting SpongeBob be a kid. The whole boating school idea came as a compromise between them and network execs who wanted SpongeBob in a classroom environment.
  • I can't lie, Nickelodeon's unhealthy obsession with Spongebob is starting to make me miss the old Nickelodeon.
  • I remember watching Titanic as an eleven-year-old. When Jack said, "I saw this on Nickelodeon once", I was confused. I mean, the movie takes place in 1912. This was before the advent of sound films, let alone cable TV. Then, I asked my dad about it, and he explained where the name originated, and what it was.
  • @CocoHutzpah
    I like the juxtaposition of the original logo, but only because I'm an adult and I get the irony. I would have skipped over that channel as a kid.
  • It’s incredibly difficult for me to view Nickelodeon’s old footage and marketing material and believe it was actually them! It’s so different from what I grew with during the late 90s and 2000s. Props to Fred/Allen Inc. for transforming it so successfully.
  • What I find funny is how CN, Nick's biggest rival, is currently owned by Warner, which was originally founded with a similar goal and had Fred Seibert also play a role in their success, but actually managed to avoid this same issue because Ted Turner actually had a plan from the beginning: rerun old shows so they could create original content.
  • @darkmask5933
    It's funny, I always thought Nickelodeon started in 1984, not sure why, guess that's just when they started gaining traction. Had no idea they were on the air as early as 1979!
  • Looking back at their earliest attempts at marketing looks like a disaster now, but this was really the first time children were marketed to as their own demographic to this extent. Children have always had toys and stories for all of human history, but this was the first time anyone was creating a TV network just for them. They had no idea what they were doing.
  • Imagine if Fred and Alan declined the deal with WB. So much would've been different. SpongeBob probably wouldn't even exist.
  • The foot variant of the classic logo is Dan Schneider’s favorite.
  • @LynnK2000
    Growing up Canadian, I never knew about nickelodeon as a channel, only that their shows would play on YTV or Teletoon. This was in interesting history to help fill in those cultural gaps!
  • This channel is incredibly underrated. Stupendous production on this one.
  • @TBoneTony
    I grew up with Nickelodeon during the early 90s. Everything from Ren and Stimpy to Rocko's Modern Life as well as seasons after seasons of Rugrats was perhaps their most popular series long before Spongebob Squarepants.
  • @tarzankom
    I'm a gen-X er, so I lived through the golden age of Nickelodeon, and I have quite a bit of nostalgia for the channel as it was in the early to mid 80s. I can't count how many rainy Saturday afternoons I spent glued to the channel. SOOOOooooo many memories. Now I just feel old looking back on how long ago that was.