Surviving the Brink: How Apple Overcame Bankruptcy | Absolute Documentaries

Absolute Documentaries
Absolute Documentaries
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Published 2023-02-14
In the past, the highly renowned technology company, Apple, found itself on the brink of bankruptcy due to a combination of factors, including infighting among management, unpopular products that failed to resonate with consumers, and a general lack of direction. It was a perilous time for the company, with its financial stability hanging in the balance.

However, despite the dire circumstances, Apple was able to pull through and become the highly successful and influential company that we know today. To learn more about how Apple managed to survive during this tumultuous period, we had the opportunity to interview former executives who were involved in the company at the time. Through their insights and experiences, we hope to gain a better understanding of the strategies and decisions that ultimately saved the company from collapse.

By delving deeper into the past struggles of Apple, we can appreciate the importance of strong leadership and strategic decision-making, especially during times of crisis. Additionally, the lessons learned from Apple's experiences can be applied to other companies facing similar challenges, offering valuable insights into the world of business and management.


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From: Inside The Storm Series

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All Comments (15)
  • @computacioncero
    Great documentary. Well made. Congrats and thanks for sharing!
  • @Kenaroni
    You can either love Steve Jobs or hate him, but you can’t deny that the way he saved Apple from certain death was an amazing feat. The late 1990’s was a dark time to be an Apple fan. Microsoft was dominating and Apple was circling the drain. Steve returned in Feb. 1997 and the first iMac was launched August of 1998.
  • @Boxkin
    How does this only have 5.8K Views. This is a golden Doccumentary
  • @user-ri9hb6th1w
    This documentary kept me interested and watching till the end , it is really a cool thing that steve jobs did
  • @Antoniocastagnoli
    Newton was the only real good project of Apple in between jobs departure and his return.the problem is: it was launched (the concept) 15 years before it should’ve launched. As mentioned, it had serious performance problems in the AI (if Steve Jobs was there, he would’ve never let a product out to the market with that level of performance failure. Still, the device was awesome. Most likely the written text to screen text technology was something not very technologically viable back then. I mean… there was no cloud computing and it’s AI was probably very limited to very few hand-written calligraphy styles.
  • @PeaceLoveUnityRespect
    22:07 guess what? His company credit card did not count as that $1 per year and he spent over $150,000 in that fiscal year on personal related items as per a USA affidavit. This is all a bunch of lies!
  • @bramvandenbroeck5060
    What apple has in the pipeline? Well, a bunch of glued together devices that die because they made a mistake and expect the end user to pay, lock customers in their walled garden and raise prising which they have been doing for years now! I mean, i am a long time apple user, well, i was until very recently, i have an android phone now and a gaming laptop and pc instead of an imac, iphone and macbook pro! I respect their socs, because their move to arm, is just logical progression, microsoft tried it with surface rt, but apple managed to move their entire mac platform over to it and they succeeded! But yet, i am sticking with my intel pc and ryzen laptop. My android is nothing special, though it has nice features like a 120hz display, big battery and all the connectivity you want! Fun notice, android phones play nicer to an iphone than an iphone, why? If the iphone dies, i can recharge it with my android phone with a usb-c to lightning cable! Something iPhones can't do! Comes in really handy sometimes if i forgot to charge my headphones! Try that, apple user!!
  • @PeaceLoveUnityRespect
    13:08 well aren't we all happy you're resting comfortably in heaven right now 😂😂😂 you were cut short because of your despicable acts in life and God came in and took you because he didn't want any further destruction of society. God does sometimes work in mysterious ways but in this case He works in plain sight 🕍