The Nuka-Cola Corporation: The Most Ruthless Prewar Company

On the one hand I’m surprised that a soda company could be this cruel and evil. But then I look at the real world history of Banana companies. Pretty bad.

John Bradburton’s name is a mix of John Pemberton and Caleb Beadburn; the founders of Coca-Cola and Pepsi-Co respectively.

Knowing that Nuka Cola Quantum is literally radioactive, I feel like this could have easily been marketed to the public as building a resistance to radiation in case of atomic war.

In Fallout 4, nuka World Dlc, the player can find and read a note on a terminal that says due to the lawsuit they lost regarding a rival soda company they can no longer use the regular glass bottles that's why they started changing the bottles into rockets

I always love learning about the Pre-War World, and the more I learn about it the more I see it as not simply corrupt but evil

I tend to forget just how horrifying the Fallout universe really is, even before the War

love that during that "legal disclaimer" I got a mid roll ad for Coca Cola

Some brewing company actually bought the rights to Nuka Cola Dark IRL, turning it into what many Rum experts say has "a cheap and awful flavor" .

I agree that Nuka Cola is a terrible company but the worst is still VaultTec in my humble opinion.

I was under the impression that the subtext around the report of Sunset Sarsaparilla's supposed health issues was little more than a Nuka Cola corporation backed hit piece.

As a collector of Coke Cola merchandise and paraphernalia, Nuka-Cola holds a special place in my heart. My favorite DLC is Nuka World, for obvious reasons. Fallout's prewar companies are just as ruthless and at times evil just like our real ones.

Nuka-Quantum terrifies me. The bright blue glow would imply it possibly contains cesium (which glows a similar colour). And that when your character consumes it, there's a crunching sound, which would imply there are literally solid chunks of highly radioactive material. Could also note, in the real world, soda products were, like Nuka-Cola, actually marketed as health tonics. Sarsparilla (and later root beer) were originally mixed with alcohol and a medicine powder of some sort. The medicines of the time were really foul tasting, so a sugary tonic water with a shot of liquor was figured to take away the pain of consuming it. As time went on though, people just wanted the tonic water itself. During America's Prohibition period, if you wanted alcohol, the easiest way, and most legal, was to go to the chemist and get a 'tonic'. Pharmacies had legal licenses to produce and provide alcohol (the other easy way was to go to a church that had a license to produce alcohol for mass; Catholics, Orthodox, high church Anglicans/Lutherans/Episcopalians; a lot actually sold it for funding).

I always liked the worldbuilding aspect of Sunset Sarsaparilla and Vim in that no matter how aggressively promoted a drink is, the regionally popular thing has cult like status that people will just prefer over coke. If we ever get a Fallout Texas they really gotta have a Big Red and Dr. Pepper knockoff in it, those are really big here.

It’s actually pretty infuriating how evil Pre War America was…. and then that anger disappears and is replaced with satisfaction when you remember you’re having fun filled adventures on the countries long dead corpse.

Ruthless, no doubt. But compared to West-Tek, Vault-Tec, Hallucigen.... List goes on, I'd say MOST is at best contentious and for many hyperbolic. Good stuff as always, can't wait for the next one!

The symptoms of Nuka withdrawal sound like regular caffeine/soda withdrawals to me.

I still think it's hilarious that Coca-Cola could have had all this free branding. Fallout could have been a world built around advertising for the Coca-Cola company, if Coke had acquiesced to letting the devs put their brand in for the bottle cap currency. But they didn't and we instead got games meant to test how far they can torture the Creation Engine.

Honestly I would say the Nuke-Cola company was more bloodthirsty then ruthless with how they were willing to get employees from different soda companies nearly killed by mercenary’s.🐱

"For legal reasons, these are completely separate products. Any reference to Nuka-Cola is separate from the other product" I can hear the complete lack of empathy and I respect it.

My favorite Nuka cola stuff is still the computer entries on the “rogue” employee who make real good cola and everyone was freaking out.