These Facebook Ad METRICS Matter (Track Them This Way)

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Published 2021-12-16

Wondering which Facebook ad metrics you should be tracking?

Separating the Facebook ad data that matters, from the data that doesn't, is really important.

You need to know what Facebook ad metrics to use to optimize your Facebook ad campaigns.

In this video I show you my exact setup, including:

- The Facebook ads data I track
- What each Facebook ad metric means
- How I adjust my Facebook ad campaigns based on what I see
- How to diagnose Facebook ad issues
- Using this process to massively improve results

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Got Facebook ad questions you would like me to answer?

Become a member of my YouTube channel and you get priority reply to comments (among other perks).

You can find out more and become a member here: youtube.com/channel/UC5Dv8i_vH5M9rB3HOZDCkng/join

All Comments (21)

@BenHeath 2 years ago

Next make sure you've got your Facebook Ad Pixel set up properly (including the additional iOS 14 steps) with this video: https://youtu.be/AQkQI-Pi4PU
@todorbra 2 years ago

Amazing summary of analyzing data! Great that there is an option to be a channel member and get your questions answered by an expert such as yourself!
@kierenkane7516 2 years ago

Great video as ever Ben, thanks! Will definitely incorporate this dashboard into our agency!
2 years ago

Great video Ben! One question...in terms of reach versus audience size what is an acceptable % reach vs audience size goal. Or a what point should you be concerned and start to assess your campaign.
@alirahman2845 2 years ago

Thank you for sharing this Ben!
@ksgiftsnthings 7 months ago

I got a lot of value from your video. Thank you!
@beneditabg 2 years ago

Hi Ben, Thanks for the information. I would love to see how you guys go to the next phase, the results. Do you analyze your results using the Data Studio or just with Excel? Thank you.
@karangoyal970 2 years ago

Hey Ben, great info. Please post a video on the store traffic campaign objective and strategies for a perfect store traffic campaign.
@realtyrobertnyc 2 years ago

A perfect primer on what to analyze. Very helpful.
@DerekDeVries 2 years ago

This was massively helpful - thank you!
@therealnavice 7 months ago

Thank you for all your basic knowledge and fundamentals
@sujitg31 2 years ago

Insightful, valuable content. Thanks Ben!
@alinavid1 9 months ago

Super helpful! You are God sent!
@tylerjameshq 3 months ago

hey thanks for the awesome content. Quick question are you going throw these metrics in chronological order?
@alqaldemindset 11 months ago

Hey Ben solid work! You've been such great help. I just got 1 question. Regarding the "Adds to cart" metric - Isn't this the number of items that were added to the cart and not the number of people that added to cart. ie. A Customer could add 5 items in their cart and the metric would register 5 instead of 1. So the issue is in relation to "Purchase," so now the drop off becomes significant. ie. 10 customers added 5 items per cart, 5 proceeded to purchase. The metric would show "Adds to Cart = 50" and "Purchase = 5" Your explanation would work in a single product store, but for ecommerce sites that offer multiple items the analysis would be different. Is there a metric in FB Ads that would show the number of "People" that added to card instead of the total number of items that were added to cart? This way we could answer the question "What is the percentage of people that added to cart proceeded to purchase?" with confidence. Thanks a lot!
@user-lo9oo6yj2k 9 months ago

Really helpful!
@easyonlineearning1945 1 year ago

Very informative Ben. Thanx alot and for that i just subscribed your channel. keep sharing valuable information
@zolalola90 2 years ago

Great video. Needed this, thanks!
@nokotable 11 months ago

i have been running ads since 2010, but it today I really understood this data and how it can affect my biz
@cklg88 2 years ago

Love you, Ben THANK YOU!