The Art of Storytelling and View Retention

marques has become a really good interviewer. i remember when he was a nervous kid interviewing kobe.

Creators I’d love to see interviewed: 1. Grace Randolph - Beyond The Trailer 2. Kara and Nate - Travel Vlog 3. Trixie Mattel - Trixie Cosmetics

Matt d'avella, director of The minimalists, would be a great guest: his insights on minimalism and storytelling, and cameras as well (connecting these subjects with tech or not) would make the show very interesting. I think Johnny Harris would be awesome as well. Both of you talking about cameras and maybe something related to big tech politics or privacy in the digital age wold be fantastic. Great video as always!

00:02 Advice from YouTube creators may not always apply to all genres 02:07 Good storytelling requires causation between beats 04:19 Good storytelling builds tension and releases it. 06:24 Creating niche content for a specific audience 08:29 Creators' biggest complaint is inability to A/B test thumbnails 10:25 A/B testing thumbnails would be useful 12:18 Packaging video for reviews is a challenge 14:20 YouTube creators should not rely solely on AdSense for revenue.

It's funny to hear Marques talk about struggling to instill narrative into his videos given that, in my opinion, he's kind of already hit it out of the park. Every time he does one of those "talking to himself" intros, I am almost instantly drawn in. As it is in and of itself an awesome sort of "brand" in terms of video style. And is always a fun intro into the premise of the video, without ever overstaying its welcome. And even when he does something other than that, like just staring at the Sisyphus Table as the intro to the Dope Tech video on it. It's just enough to attract someone with "storytelling" without having to weave a proper narrative throughout the video, beyond simply making good on whatever the premise of the video is (e.g. Is the product good? Is X worth it?) All that to say, you're doing a great job Marques. And I think you may well already be on your way to making good on narrative in your videos.

man, colin and samir are one of the best in explaining and giving reasons to questions, very in-depth!

It’s great to see Marques branching out like this. He’s as excellent as an interviewer as he is a tech reviewer.

Marques has been doing storytelling on his videos for a long time without realizing it. That’s why his videos are great.

Marques: "I'm pretty decently mobile & althetic" Also Marques: is recognized as one of the best defensive Ultimate Frisbee players on the planet

Hearing you guys mention the thumbnail and title changes that people frequently make is great because as a viewer I know that if I watch a video and it's thumbnail and title change to where I click it again later, I immediately click off when I realize it's the same video, so it's nice to hear that there are people trying to avoid doing that too often.

Gerald from Gerald Undone would be great since he's so tech oriented and can talk about the the studio with an level of expertise that I feel like many creators could only dream of matching.

This is so upper-level! I wish I would have known everything that is involved in having a channel. Every potential creator needs to be informed of your conversation! Thank you!

I agree with Marques on this one. His honesty is what has kept me, and I'm sure many others, loyal to his channel. When there's a boring product, he doesn't sensationalize it to something it's not. 4:14 this explanation is what also makes a great salesman. Though he's not selling us this stuff, you feel he's genuinely just here to give you information about the new tech as opposed to just making it dramatic for views. And it's that realness that keeps me engaged. I know I won't be wasting my next 3-10min on nonsense opinions. Most people watching his videos are here for information and logical thinkers, even those of us who love a good story. I love storytelling and cinematography but when I want to learn about a piece of equipment, that part of my brain switches off.

This is super helpful! I've been realllly bad about crafting a good storyline to my content. I get lots of positive comments saying it's helpful, but I think I need to get better about making it have a compelling story arc so people will feel more engaged.

MR BEAST 1 on 1 and get him to try making a tech review video, and then you try making one of his videos.

I am really amazed how insightful this short video has been, taught me an important key aspect of story telling.. greatful for stumbling on this video by accident <3

You can insert a narrative in a tech review. The issue many people have is that they visualize a story as being one type, the classic arc style story. There are NO-ARC stories. Also in America we tend to focus on the traditional 3-act structure. In Japan they tell stories from a 4 act structure. My point, there are different ways to tell the same story.

Incredible insights! We've been applying similar techniques to our own 'The Guestbook - Haunted Manor' series, but these are very short. It's fascinating how a good story can transport us anywhere.

The picture and sound quality on this video is just perfect…

Thank you for sharing this type of content with us, so much to learn from you guys and your guests.