Biggest Reason Why Most Filmmakers Fail At Marketing - Jon Reiss

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Jon Reiss is a critically acclaimed filmmaker, author, and media strategist. His experience releasing his documentary feature, Bomb It, with a hybrid strategy was the inspiration for writing Think Outside the Box Office, the first step-by-step guide for filmmakers to distribute and market their films. He has given workshops and spoken at conferences and festivals throughout the world. Jon has worked with numerous filmmakers, companies and organizations that are looking to connect with audiences and distribute their work in the digital landscape. Jon Reiss invented the concept of the Producer of Marketing and Distribution (PMD) which has become a new crew position in independent film. He has worked with and consulted for Paramount Pictures, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals. He the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Reiss also contributes to Filmmaker Magazine, Huffington Post, Indiewire, Screen Daily, Moviemaker Magazine and other publications. Jon Reiss got his start in filmmaking and distribution at the infamous San Francisco documentary collective Target Video. Reiss not only shot seminal bands such as Black Flag, Iggy Pop, Throbbing Gristle, The Cramps, TSOL but was one of the first - if not the first person to conceptualize and execute video tours throughout Europe, carting 500 lbs of video deck and projector in a VW Bus across 15,000 miles.

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@filmcourage 1 month ago

Do you split your filmmaking and marketing efforts 50/50?

@rellyWrotethat 1 month ago

wish he gave some specific examples of ways to about connecting with the intended audience

@outerlimits7527 1 month ago

Other than executing a quality production. Marketing, not distribution, is THE biggest problem for independents. If youre creative and clever itll go a long away to make up for the fact that you dont 100M to carpetbomb all media with your trailers.