How Aman Gupta's MARKETING STRATEGY turned Boat into a 1500CR Company : Business case study

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You missed one of the most important points behind BoAt's success. Its Customer Support and no-questions-asked warranty replacement at doorstep that none of its counterparts offered back in 2019.

I had my interview last week for my MBA admissions. I spoke about this channel and my eagerness to learn more about brands and their growth/failures. The interviewer was impressed and the interview went exactly in the direction I wanted it to. I have few other interviews lined up, would help there as well. So a big thank you! And keep up the superb work! 💙

There are very few creators who are actually creating time-worthy content. Kudos to your efforts.

From basic research of price range, I found that if Boat is able to Launch their smartwatches between the price range of 500rs to 5000rs Then there is a chance of their success. So basically Apple has a 20,000 - 69,000 price range, Fitbit has an 11,999-22,999 price range, Samsung has an 11,000 - 22,000 price range & Samsung also has a higher & lower price range than this, & Titan has a 2000 - 8000 price range. This is basic research, So please consider rechecking it.

I really thought you would do this case study as boat announced its IPO. Thank you sir.

I'm literally watching this video on my OnePlus 7 along with Boat Airdopes in my ears!! The thing about perceived value is so true, because I'm not the kind who follows celebrities a lot, but constantly watching ads on many screens has created a brand perception in our minds. Amazing case study. More power to your team!

Boat is a perfect example of how understanding your target market is the most important thing while running a business. Even before you start, the question you should be asking yourself is who am I going to cater to? Eventually, that should be clearly conveyed in your branding. Super excited for what lies ahead of Boat!

I purchased my first Boats in 2016, i remember having an issue with sound after 1 year. Sent an email to the company and they replaced in a week. For me, a company which provided after sales services for a 500 rs earphone, was something I had never seen. That one act, established boat as a premium and trustworthy brand for me. I only buy boats now.

Marketing Hardik pandya gave an edge to boat over mivi as 1. More people watch cricket over carryminati on YouTube 2.Boat didn't position itself as a sports brand but a style brand as you said in MSD and reebok. 3. The image of Hardik was comparatively better (even after Koffee) than Carry because of language

We associate the standard of ambassadors with standard of product. Even if i am a fan of carry minati and not of hardik pandya i still objectively know that pandya represents a higher (hence more aspirational) strata. So when mivi and boAt are priced similarly, boAt still feels more premium simply because it's being endorsed by more premium and elite ambassadors

As per my opinion regarding the second question that you asked; MIVI chose to rope in youth icons on YT and other social media platforms to market their products whereas boAt went ahead with players from the Indian team. The reach of the players > the reach of BB or CM (not taking anything away from their accomplishments) And I think there was another aspect to it. The cricketers belong to an elite class and this brand tried to tie us with that class which in itself was a huge draw.

had been using cheap chinese earphones before. my rich friend saw my piteous state and gifted me a boat earphone. the difference was aasman zamin. next year itself purchased the ear dopes. and you hella believe im gonna get that smartwatch when i can afford it.

It's not just bcoz of Aman Gupta,it's also bcoz of his co founder Sameer

This is EPIC!🔥 Aman Gupta and his team surely has spend a lot on marketing and reaped it’s benefits.

Your case studies are upto top B.school MBA case studies.. proud to be with Think school community

A case study on Byju's will bring some light on the Tech-Ed market. Their strategies like buying competitors with high aggression and pushing the market so hard that its name started resonating in the parliament also. The beginning of the pandemic saw the emergence of many such companies, even Tata joined the war with Tata Studi.

I agree with this video but the reason you said between OnePlus 7 series success & Xiaomi Mi 9 is Not that correct... As a Tech Enthusiast I would like to mention some points behind OnePlus 7 Series success if we compare with Xiaomi Mi 9 as you did - 1. From starting (OnePlus 1) OnePlus portrayed them as a Premium brand who is also providing better value compared to Samsung which Xiaomi didn't , Xiaomi portrayed them as a brand that mostly focuses below 20K segment !! 2. So, when a customer looks both history it was probably 🔴2 thing - i) one brand who was making premium phones is now become popular ( OnePlus 7 Series ) & one the other hand... ii) A brand who was making budget devices is now started making more premium device ( Xiaomi Mi 9 ) . Not only this ... 3. At that time, OnePlus had an edge which is their UI - Oxygen OS, over Xiaomi MIUI but Now OnePlus has lost it for the merger and Oxygen OS is probably going to be History soon... Also ... 4. OnePlus Portrayed them as a Global Brand when it is actually a Chinese brand while Xiaomi, Vivo & Oppo didn't focus on this part .... OnePlus endorsed Lots of American & European Tech YouTuber & specially for the Good UI & slightly less price than Samsung they praised OnePlus , here Xiaomi was also lacking !! Btw, I really like your videos ❤️

Hope boat doesn't mess up like OnePlus did after its 7 series

The way of you start the story and the way u summarize is so nice and clear.. This is one of the best channels to learn about Marketing. As a marketing student, I know the value of this amazing channel.. Brand endorsement. The choice of brand ambassador is so important because the people whom you choose as your brand ambassador are going to be your predominant customers (age group or target market) of your brand. In the case of boat, by endorsing young sportstars like Hardik and Prithiv, the brand shows the predominant user of their products. By choosing the right brand endorsement, brand can successfully create a perceive value among the target Customers.