How A Poor Boy Built A 2000Cr Dairy Company And Beat Giants: Business Case Study

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Published 2024-01-28
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VIDEO INTRODUCTION:

Hi everybody,

If you are someone who wants to learn how to build a legendary brand in a market full of Sharks, then this episode is for you!! Because the story that I am about to tell you today is the story of a 17 year old boy who had no money, no brand value and no investor backing and yet he went on to build a 2000 crore dairy business and that too in the presence of so many competitors!!
Now just so you know, the milk industry is one of the most brutal industries in the country, because your product will perish in 4 days, your margins are hardly 3-5% and if you dont move your inventory fast enough, you will be out of business in no time!!

Secondly, during that time, Amul was the pioneer of the white revolution of India. So much so that, in the 1960s India, if you look at this graph, we were importing 5 lakh tonnes of milk powder!!! but by 1990s, we became a net exporter of milk powder!!

This was the effect of the White Revolution on India!!

So during this time, all these giant milk brands and cooperatives had the perfect recipe for domination which were money, brand value and technology, whereas this 17 year old boy neither had money nor did he have the technology to scale his business. And let alone brand value nobody knew he even existed!! This boy that I am talking about is a one of the most underrated entrepreneurs of India who goes by the name Satish Kumar and the brand that he built is none other than Milkymist!! And Today, Milky Mist is such a successful brand that they sell 2000 cr worth of dairy products all across india!!

So in this episode, lets go deep and find out,

How did a 17 year old build a 2000 cr business?

What were the Business strategies that helped Satish build a 2000 cr company with very less money?

And what are the lessons that we need to learn from the rise of Satish and Milkymist?

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✅Study Materials:


ajuniorvc.com/milky-mist-case-study-cream-cheese-s…

link.springer.com/chapter/10.1007/978-981-33-4268-…

m.economictimes.com/tech/funding/westbridge-close-…

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#milkymist #milk #india #amul
#thinkschool #businesscasestudy #geopolitics

All Comments (21)
  • I'm from Erode, Tamilnadu .Our parents watched him from his early days as a milkman in Chittode and I'm now wondering to see him as a giant business man. He is literally a man of inspiration for the upcoming entrepreneurs. Yeah, we are proud for him here❤.
  • What a legend...not only did he grow his business in the most sustaianable way, but also helped his stakeholders and vendors grow and hence uplifting the entire community and helping in the overall growth of the country. Truly atmanirbhar in all ways...Proud of such businesses...Best wishes and may you grow more❤👏
  • @ArjunMohan_
    Satish Kumar's journey from starting at zero to building a 2000 crore business with Milky Mist is truly inspiring. His story showcases the power of hard work, perseverance, and intelligence in overcoming obstacles in the dairy product industry. He serves as a remarkable case study for anyone seeking to navigate and succeed in a challenging business landscape.
  • @nishachopra8055
    Such a simple milk business but has insane dynamics. This case study has so many layers. The strong conviction of Satish Kumar of pivoting at multiple points is exceptional
  • I visited this company last year. And also meet with the Mr. Satish sir personally. He is a great man with Honesty and curiosity. I have seen the plant. And believe it is a State of Art plant in India.
  • @twilight0057
    Personally me from the same Erode, I'm glad to this company grown this much across India😀
    Also you should consider about making a case study about the "Tiruppur City" which was literally a village, then turned into a billion dollar textile exporting city in a span of 30 years! This city became a hub of textile manufacturing and the important thing is modt of the million dollar worth companies present there are only started by the local district people
    This would be an interesting case study
  • I have been observing him for long as he hails from erode which is near my native and two things have stood out for him .1.His modesty and humility. In one of his earlier tamil interviews he mentioned that however despite having business worth thousands of crores,he has not bought a car worth more than 20-25 lakhs which is enough,this showed he has not got into the trappings of success and does only things which satisfy him and not what others think of him. 2.His constant eagerness to improve himself,in earlier interviews i have seen he has struggled to communicate in english(i think he has only studied upto 9th std),but his english has improved a lot and he himself said he improved it by listening to youtube videos like IIM talks every day.Trully remarkable man
  • @rajivvarma9539
    Mr. Satish's story is so inspiring, I mean how he connected the dots.
    Fantastic
  • @mrsuccess1959
    I'm from Chithode, where he is also from and company starts (In Erode) , I watching him from initial stage, he inspired me to become an entrepreneur
  • Mr Satish Kumar's story with Milky Mist is truly inspiring! Overcoming challenges, innovating in the dairy industry, and embracing conscious capitalism principles are commendable achievements. Kudos to Satish and the entire Milky Mist team for their hard work and commitment to quality! ❤❤
  • @neeldariya8333
    Thank you for making this video. Well I'm part of such a commodity business and we are facing a similar problem. After watching this video and understanding Satish's story, it has opened up my mind and given me a sense of relief that there are amazing solutions for the problems that I'm facing and the most important one was 'Conscious Capitalism'. Thank you Ganesh for making this video.❤
  • @WaqarAhmad1.
    Watching you from Pakistan but the way you are narrating stories not only uncovering a real story but inviting hundreds of people to new insights and ideas. Your platform is on the way creating businessmen and entrepreneurs and CEOs and killing joblessnes
  • 30 years of (if my guess is right about his age) journey in 20 mnts. Life lessons from an entrepreneur and true inspiration for beginners. Hats off to you Sathish 🎉. We are really proud to have you as our Chief Guest for Rotary District Conference of Feb 2nd 2024 at Kodaikanal. Welcome.
  • @indusri
    Hi Satheesh , great to listen about you , inspite of living in erode for 6yrs, don't know about this great entrepreneur.Great way if solving problems of others and build your own business.more power to you man .
  • I live in germany currently and having a small startup too. Thinkschool is my goto reference for my business honestly. And this video is extra special and emotional, because milkymist belongs to my native erode. And it's really a goosebumps moment to watch the entire episode as if it's about my brother. 🎉
  • @TheNitin301
    Timely execution of plans with futuristic thoughts... ❤❤
    Perfect example of mutual benefits for society and company itself. 🎉🎉
  • @rakeshbala9918
    Thanks for the whole team who worked on this case study. The concept of value addition was very well explained. I have already watched Mr.Sathish's Tamil interviews. His entrepreneurial journey is truly inspiring!!
  • @archervinay
    Hi Satish Anna. I am associated with your company as a distributor. I am truly amazed with the pace of changes you bring. Be it rebranding, ERP upgrade, new product development and more. But I have small suggestion - Keep the MRP steady. Rates keep changing. Other than that, just move forward anna. Keep good work going
  • @pnathan76
    Very inspiring case study from Think School team. Thank you. Hats off to Mr. Satish for his hard work making Milky Mist a well established brand. Truly remarkable.
  • We are in Coimbatore district, we use milkymist dairy products daily innour kitchen. We are so proud of being a end customer of such a valuable firm which is started from scratch to a mega business giant in their field. The location of formers, economy of scale to sell their products in souch india is helped them to become one of giant in their field.