This Secret B2b Company Makes 400 Crores Per Year By Helping Zomato And Uber: Business Case Study

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2023-11-03に共有
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VIDEO INTRODUCTION:

Hi everybody,

In 2003, Jeff Bezos delivered an amazing TED on the start-up bubble of the world, where he spoke about which kind of investors and entrepreneurs make money during the start-up bubble. In this talk, he mentions the iconic California gold rush!

Did you know that in 1848, a bunch of miners found a ton of gold while constructing a mill in California? Do you know how much gold they found??
They found 323,000 Kilograms of gold!!
And the moment they found it, millions of people from all across the country flooded in to extract this gold. Out of these 1000s of miners, many of them died fighting, many of them got their gold stolen and only a few of them were actually able to walk away with a lot of gold!
Now if I asked you who made maximum money out of this gold rush, What would your answer be?
The strong powerful miners who could beat other gold miners right?
Well as it turns out, the people who actually made money were not gold miners but the people who sold shovels and horses to these miners, the people who sold meat and soup to these miners, and even people who sold clothes to these miners!

In fact, one of these pant sellers was none other than Levi Strauss who went on to build the iconic Levi's company!!

and if you look at this story closely, this is literally the story of every other business revolution!! During the automobile gold rush, a lot of companies rose and fell but the ones who made money regardless were the ones who made nuts and bolts, who sold oil and even the steel companies that supplied steel to these automobile companies!! This is what you call as the second order business!! Where you build a business to help other businesses become competitive!! So ever since I studied this I was fascinated to find these case studies in the modern day to understand what goes into building a milion dollar business in this gold rush of start-ups!!
And do you know what?

That was when I found a company that sends OTPs and text messages for companies like Uber and Zomato making more than 400 crores in revenue in a single year!!! and all they did was replace complex telecom systems with simple software! Thats it!!!
This is the power of building a second-order business!! and the fun fact is that this space is still growing quite fast and can accommodate a few more players in the market!! So if you are an entrepreneur looking for an idea this could be a huge opportunity for you and if you are an investor this could help you find another gold mine start-up in this space to invest in!!!! So in this episode let's dig deep and understand,

How on earth did this company called Plivo grow to generating more than 400 crores of revenue in a single year by enabling OTPs, voice calls and text messages?

What was their business strategy?
What problems are they solving for giant companies like Zomato and Uber?
and where is there a space for people like you and me?

and most importantly, what are the business lessons that we need to learn from this rise of this company?

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#b2b #otp


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コメント (21)
  • @nandanpai8431
    Nvidia is the shovel which we cannot live without in the digital gold rush of modern computing.
  • Good to see a businessperson acknowledge the challenges of building great software.
  • @vishnu634
    I have been a very old subscriber of Think school, i started watching your channel because of business case studies, kindly do more business case studies and other business knowledge videos, if possible do a video that explains the main major business technical terms and what they are.
  • While I am really amazed the way Plivo has identified a very good business model and also made it successful, I don't see Rs 400 Cr to be such a big number with that big infrastructure of super software, cloud computers, agreements with 1600 telecom operators, having presence in so many countries. They should have been much bigger than Rs 400 Cr and I wish plivo and it's founders to be much much bigger and really make gold!!! Can't thank enough the Think School team for bringing in one more exciting video, kudos!!!
  • @yam2050
    your case studies are awesome, hope and wish for you to do well in your line of your work whatever they may be.
  • @amitgupta8097
    Ultimate Case study I have been a part of this industry and understand how difficult it is for companies to build such great software.
  • @risingsun9064
    Excellent video, more of these niche business analysis cases please!
  • the backbone is that unique and complex architecture that they able to develop, improve and maintain at scale by hiring the right people. main thing is the people who developed just doesn't go and start there startup as they already know what worked??which normally happens in big tech companies
  • Always wonderful and exciting listening to you, the best presentation skills in the game. You have made me research the Indian numbers system since I am not familiar with it. I also get to learn a lot about the Indian economy from your videos.
  • Finally something refreshing!! Please don't go deep into geopolitics and extract business impact from it (at least not so regularly). This kind of content is much much interesting
  • please launch a separate series on this , i can bet you it will be a hit
  • @shryakale
    B2B case studies is an interesting avenue. Would like to see more in detail about how these startups secure their position during the 0 to 1 phase. How did they achieve PMF?
  • @FabulousGOD
    Good One thinkschool! def going to the playlist
  • Very good case study after long time Waiting for more business case studies
  • @beatle4430
    Keep both business and geopolitics case study because it is like car and petrol need both😊