NFL Star Deion Sanders Discusses His Brand, His Divorce from Pilar Sanders & His Future

The Wall Street Journal
The Wall Street Journal
223,845
0
Published 2012-10-12
NFL Hall of Famer and NFL Network Analyst Deion Sanders talks to the Wall Street Journal "Business of Celebrity" host Lee Hawkins about how he has managed his career successfully over the years and gives exclusive insights on how he worked to ensure that his divorce from ex-wife, Pilar Sanders, impact his brand and business. Sanders, who spoke to the WSJ as part of the Pepsi NFL Anthems Kickoff Eve, talks about how he has diversified his career, built a large social media following on Twitter, and the youthful mistakes of younger NFL players and how they can overcome their financial woes and other problems.
Don’t miss a WSJ video, subscribe here: bit.ly/14Q81Xy

More from the Wall Street Journal:
Visit WSJ.com: www.wsj.com/
Visit the WSJ Video Center: wsj.com/video

On Facebook: www.facebook.com/pg/wsj/videos/
On Twitter: twitter.com/WSJ
On Snapchat: on.wsj.com/2ratjSM
All Comments (21)
  • @cindyrolle6476
    No one can beat you at being you. I love Deion’s wisdom.
  • @dannyjarvis5268
    Deion is a class act! He’s simply trying to make a difference in young peoples lives! He’s definitely a man they can look up to!
  • @tankell32
    I love a man who love his kids. ALL HIS KIDS!!!!
  • @tajmatai9482
    Just finished watched the Buffalo Arizona game, hopped on youtube this the 1st video. This man is every bit of AWESOME
  • @ericrobinson1789
    Well spoken Prime Time! Deion kicked some real knowledge here. Much respect 🙌
  • @poopstainhotdog1
    gotta hand it to prime time, 90% of these guys are broke 5 years out and he's still doing his thing
  • @DubaiGuy08
    I really like Deion. First and foremost, the dude has a lot of talent, he's a gifted athlete. Second of all, he has a winsome personality ... outgoing, articulate, and knowledgeable. While some may focus just on the flash-and-dash, he devotes himself to his work and his career: "Perfecting, before your package." Love it!
  • @LoveFest4DP
    -Everybody want the Mountain Top, but nobody wants the Climb
  • @bsimmn28
    Great Interview ..People need to see this interview especially after what happen at JSU..lOVE THE MAN BECAUSE HE STANDS FOR SOMETHING greater than self..
  • @EvaAnika
    "No one can beat you being you."
  • @pamela7651
    This was an excellent interview. Wisdom comes with time. Hes matured so much. ❤❤❤❤❤❤❤
  • @verigute6171
    He's top ten. Barry isn't anymore. It gets harder every year and rings matter. Deion has two and he played -six-positions: inside, out corner, safety, punt, kick return and receiver. He's the most diverse player of the second half of the 20th century. Plus, he permanently shifted the power in the NFL which very few people can say.
  • @747hitman
    prime time kicked some serious facts in this piece i think a lot young men need to hear this kind of message real talk
  • @TheBluePill
    I love this interview. The maturity and growth is apparent.