How To Launch A Makeup Brand & Sell Online: The Ultimate Guide

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Published 2021-04-20

You don’t need to be a big beauty company to sell makeup online. This video is for makeup lovers that are really in it, and want to make their business work.
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Is there really room for another BB cream? Another matte lipstick? How do you, a budding makeup brand founder, get your products to stand out in a crowded market? How does a new mascara get visibility among the literal thousands?

Luckily, ecommerce solutions and access to manufacturing resources have democratized beauty in the past decade, opening up an industry once dominated by a few massive brands. And, surprisingly, there’s still room. Trends and niche markets spring up almost daily, ready for the taking. Those with the ability to go quick to market (we’ll tell you how), can jump on these trends and fill gaps in the industry.

Here, we’ll take you through how to launch a makeup brand, with expert advice and real examples from successful beauty brands.

Here is what we’ll cover in this video:
00:00 Introduction
01:51 Figure Out What You’re Going to Sell
03:26 Finding Niche Markets
03:59 Make Manufacture, White Label, or Resell?
13:57 Managing Inventory
14:48 Setting Up Your Online Store
16:44 Shopify Apps for Makeup Stores
17:25 Choosing a Theme for Your Makeup Store
17:55 Marketing Your Makeup Line
22:09 How Much Does it Cost to Start a Makeup Line?

-FREE WEBINAR-
► Marketing is a deep topic. So if you’re interested in learning more, register using the link below to gain access to a free 30 minute webinar that will help you level up your marketing by changing the way you think about your store's marketing funnel. Learn how to go from first day to first sale in this free training course. bit.ly/3vApE2n

-- RESOURCES --
► How to Launch a Makeup Brand and Sell Online: The Ultimate Guide bit.ly/3vznArt
► FDA Regulations for Small Business and Homemade Makeup Manufacturing www.fda.gov/cosmetics/resources-industry-cosmetics…
► Find Recipes and formulas www.makingcosmetics.com/
► The Beauty Lab For Entrepreneurs www.geniesupply.com/
► A Cosmetic Chemist acosmeticchemist.com/ (Canada Only)
► How to Make Lip Balm at Home bit.ly/3cF6Pm8
► List of Cosmetics Manufacturers in the United States www.manta.com/
► Your end-to-end manufacturing process - all in one place makersrow.com/
► FDA Cosmetic Regulations www.fda.gov/cosmetics/cosmetics-laws-regulations/f…
► Canada Cosmetic Regulations www.canada.ca/en/health-canada/services/consumer-p…
► UK Cosmetic Regulations www.gov.uk/guidance/product-safety-advice-for-busi…

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All Comments (21)

@noor88mood33 5 months ago

Thank you so much my dear. It was the first video that showed up when I was searching on this field secrets. I’m a starter in this field and cannot wait to utilized the helpful tips that you shared with us. Thank you so much❤❤❤
@deanaandnatashavlog7076 3 years ago

am i the one here think she look like vanessa hudgens
@learnwithshopify 1 year ago

Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!
@learnwithshopify 1 year ago

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@LeshaFBaby 5 months ago

Thank you. You got right to the point and it was easy to take notes and get a clear understanding
@anuraudagedara3676 3 years ago

So clear and to the point content.
@randomthoughts9568 2 years ago

I'm only 15 but I wanna start my own makeup line,BTW your video encouraged me a lot Thanks
@jodiejodie2194 2 years ago

Love how you just get strait into it 👍
@livepowerhousefit1359 1 year ago

Thank you for breaking this down so clearly !! 🙏🏾👸🏽💛
@kmydesire12 2 years ago

This video was all i needed thank you so much!
@learnwithshopify 2 years ago

Glad you enjoyed it, thanks for watching!
@mike2900 2 years ago

Great video & excellent presentation! Thank you Michelle! I have subscribed and made some coffee - I am going to watch a whole lot more of your videos now..
@elina_s.b 8 months ago

Thank you so much for this…i really need this kind of help…i thank you with my hole heart❤️❤️❤️
@michaeldidthat5927 3 years ago

I recently started a line of my own blushes and this video is just what I needed to keep my momentum going! I launched in the top %20 percent of all stores that launched the same week as me 😍
@user-dd8de2io8x 6 months ago

Can't wait to start my makeup brand!
@Lalaimanfit 2 years ago

Thank you!!! Super helpful
@joycenelson950 7 months ago

Thank you the info was so valuable
@ysrlearn 2 years ago

Wow you guys are doing a great job. Thanks
@vipanchika5059 3 months ago

I love this video thank you very much
@judithzulu9337 2 years ago

This is very educative! Thank you. I am planning on creating a healthy makeup range for young girls!