Startup 101šŸ‘©ā€šŸ’»āœļø : Watch this before starting your own brand (esp influencers!)

29,799
0
Published 2022-05-09
šŸŒ“ Letā€™s take a deep dive into what you need to know in order to start your own brand šŸ¤“
šŸŒ“ Subscribe and Join the #PalmPalmFam ā†’ bit.ly/subscribetoliah

#startup #businessowner #brandiing

Timestamps
0:00 Intro
1:55 Phase 1: Where do you want to go?
9:06 Phase 2: How do you get there?

-------------------------------

Ā» C O N N E C T Ā«

KraveBeauty ā†’ kravebeauty.com
Instagram ā†’ www.instagram.com/liahyoo
TikTok ā†’ www.tiktok.com/@liahyoo
Twitter ā†’ twitter.com/aboutliahyoo
Email ā†’ [email protected]

-------------------------------

Ā» C R E D I T Ā«

Designed by Maitreyee Kalaskar
ā€ŗ instagram.com/maitreyee_kal

-------------------------------

Ā» M U S I C Ā«

Music by frumhere, kevatta - warm feeling via @hellothematic
ā€‹ā€‹ā€ŗ thmatc.co/?l=6E219669

-------------------------------

Ā» RELATED VIDEOS Ā«

Dear Beauty Industry, it's time we Slow Down SkincarešŸ¢šŸŒ“
ā€ŗ Ā Ā Ā ā€¢Ā DearĀ BeautyĀ Industry,Ā it'sĀ timeĀ weĀ Sl...Ā Ā 

The true cost of your beauty products šŸ‘€šŸ’ø How much profit are beauty brands making? šŸ˜³
ā€ŗ Ā Ā Ā ā€¢Ā TheĀ trueĀ costĀ ofĀ yourĀ beautyĀ products...Ā Ā 

What money means in the beauty industry, startup, exits, investing & BIG announcement!
ā€ŗ Ā Ā Ā ā€¢Ā WhatĀ moneyĀ meansĀ inĀ theĀ beautyĀ indust...Ā Ā 

Interview: Being vulnerable as KraveBeauty CEO, Building a community-based brand
ā€ŗ Ā Ā Ā ā€¢Ā Interview:Ā BeingĀ vulnerableĀ asĀ KraveB...Ā Ā 

-------------------------------

Ā» D I S C L A I M E R Ā«

KraveBeauty ownership: KraveBeauty is my own skincare brand that I founded in December 2017. While the thoughts and opinions that I share on my channel are always genuine, I must acknowledge the direct relationship that I have with KraveBeauty. Thank you for your continued support and understanding, I would not have been able to find KraveBeauty without my #PalmPalmFam.

My background: Please note that I'm not a healthcare professional or qualified cosmetic chemist. I do my best to quote credible sources, and bring perspectives from various expertise and sometimes with the help of our research assistant team. But medical research is complex and I can't guarantee the information on this channel is error-free. So feel free to do your own research according to your skin & health concerns. I always welcome feedback to correct any misleading information. So please take this as entertainment and not as medical information.

Thank you for your support!
Love,

All Comments (21)
  • @JemimasOutcome
    I agree completely, money can't be your main goal for running a Start Up. When you are dealing with challenges and feel tired, you will just think is it worthwhile. And like Liah said there are easier ways to make a lot of money. Genuinely, having a problem you want to solve and being passionate about the people, will make your Start Up more meaningful and will keep you from quitting āœØ
  • @cafeconcremas
    This is exactly what I am in need. Not because I'm planning on launched my own brand but to get some insight on how brands are or can be created. Thus allowing me to look further into their marketing, products and decisions! As a content creator who's evaluating more than just product effectiveness this comes very in hand and is highly appreciated šŸ˜Šā¤ļø ty a lot Liah, as always amazing job šŸ˜˜
  • @mokkw2
    Hi Liah, Iā€™m also building everything from ground up, I donā€™t have much capitol at all, only few thousands. Iā€™m hand making all and formulate on my own, I have a design background so Iā€™m used to starting from nothing. itā€™s a painful journey but I trust it will be growing organically! Appreciate your content, please talk more about this topic! šŸ˜ŠšŸ˜Š
  • @brookie_cuqui
    Liah, you know I love you cuz I always post. "Extrinsic value" and English isn't your first language! šŸ˜­ I'm an EFL teacher and I love you even more than before! Thank you for solving a problem, empowering consumers, making your brand vegan, and being an amazing example of a person and glorious woman!
  • @Erizona.
    Thank you so much for this Liah! I've been working on creating a beauty tuition business for the past year+ and I aim to launch it pretty soon. You've been such a great help in so much of the knowledge that fills up my head now in both skincare and business growth. I really wish Krave Beauty and you nothing but the best!!!
  • @lbell9695
    I'm planning on opening my own clinic in the future (once I graduate uni and get some experience in my career) so this was extremely helpful, thanks so much. You really are the embodiment of insights and inspiration :)
  • @klkimbored3496
    I truly needed this, I started working on a business in 2020 but a lot happened and I'm still trying to get it together and launch it! thank you! I've been a customer for a while, i can't live without the great barrier relief and the matcha hemp cleanser!
  • @reaseysim
    Thank you Liah this is super helpful. Just launched my own makeup brand and it is hard since Iā€™m not a famous person and marketing costs a ton to get ppl to notice what our brand has to offer. All while wanting to help build a domestic brand that provides standard quality for ppl in my country.
  • @r2d239
    Such a wonderful influencer. You changed my face and I hope through you I can make a skincare brand.
  • Iā€™ve been thinking about this a lot and how Iā€™ve always wanted to build my own brand and treat what the world isnā€™t treating right now, but whatā€™s only pulling me down and making me hit rock bottom is finding people thatā€™ll help me achieve thatā€¦ :/
  • @queenbee7074
    I want to make a brand with ethics, integrity and to create value for others . I have a business already which provides a service and although it makes me a bit of passive money i am still hungry for something authentic to me, myself and I
  • This was nice ! I look forward to your next episode in this series!!!šŸ‘šŸ˜˜šŸ˜»
  • @mnaoitb1
    we do not deserve youuuuuu. thank you for being so generous with your knowledge and insight!!!!!!!
  • @williamjohn1281
    Hey Liah, Iā€™ve been really thinking about your brand and wondering if the scalp could use a ā€œresetā€!? Not gonna lie it sounds kinda gimmicky and unnecessary. But Iā€™m suffering from male pattern baldness and really thinking about it. Iā€™ve shaved my head to make things easier and am gonna start a ā€œscalp careā€ routine. To really refine my scalp. I mean full declogging (Iā€™m very oily), retinoids, exfoliates and of course skin barrier regeneration with my moisturizing. and hoping to overall improve the texture In general with scalps thereā€™s so many issues with congestion, varying levels of inflammation, dryness, fungus and skin texture. The areas where my hair is receding is much more stiff and thick than the rest of my scalp. Which Iā€™ve read is caused by Fibrosis and Calcification. But thereā€™s very many flowcharts and ā€œbroscienceā€ about MPB and things like DHT. I find shampoos so stripping but yet Iā€™m so oily. Man would I love a Krave shampoo lmao. If anyone could deliver a ground breaking formula. I believe it would be Krave. The way you formulate is amazing. So if you read this Iā€™m hoping to inspire you. I also believe in slowing down the ways companyā€™s pump out new products. But Iā€™ll be honest Iā€™d rather give my dollar to a company like krave that I can trust and is much more personal to me.
  • @maygeemo8357
    Love this video!! Please share more about your journey now :)
  • @julesnyc
    As a cosmetic chemist, I can relate to that
  • @tinasung3814
    Really Curious what you would do differently, knowing what you know now, if you were to start Krave Beauty from scratch again ?
  • Thank you so much Lia! This was super helpful!! šŸ’•šŸ’•šŸ’•šŸ’•šŸ’•
  • @didjeyyy373
    Thankyouuu Ms. Liah! This is so informative, I might come back to this when I decided to create my own business in the future. As always, take care & stay safe!šŸ’ššŸŒ“