The Paradox of Choice by Barry Schwartz - Animation

I feel like college has this problem. For about two years I didn't know what I wanted to major in because you can literally become anything you want.

Funny, I just studied this "Jam study" in class for a marketing class. They overcame this paradox of choice or "Overchoice phenomenon" by testing how assortment type (alignable vs nonalignable) affected market share as choices increased. When attributes are alignable, consumers choose more, and when they're nonalignable, consumers choose less because of cognitive effort and potential regret!

I like this. I noticed this about myself when I chose to make a schedule for my day. Without one I would just do whatever was on my plate that day if anything, but as soon as I had a couple things I needed done paralysis and second guessing set in. I either nervously did the one that came to my mind first all the while I would be panicking if I would get it done or not or I would get so stressed out I would just freeze and did nothing instead. Its pretty silly now that I look back on it but its amazing how different my life is now because I chose to write out what I needed to do and now I can choose my schedule and day rather than just react to it. I don't get overwhelmed anymore and if I have way too much to do I don't feel guilty about saying so because I know their really is NO MORE TIME. Thanks for the video I enjoyed it.

Get the book: amzn.to/1QeKSf9

Great video. Thanks :) This video explains a distinction of simplifing. Everything in life must be really simple

Hey man I wanna tell you one thing: You are the number 1! Best self development channel, seriously... you break down complex ideas into simple examples. In this way is much easier understand deeply the content and keep them stick!Thanks a lot bro;)

Thank you! I appreciate the time you take to make these videos.

This is pure brilliance. I had the pleasure of reading something similar, and it was pure genius. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

Love that idea, whatched his speech on Ted, was very inspired and use it a lot in my coaching sessions. Thanks for making concentrated and a good reminder, either to get introduced to the concept or to refresh it! And Awesome channel, thanks for spending so much time doing these videos!

Nice video again ! About the choices, it is clearly time lost some time, but it also put your "decision energy of the day" a bit down. Every little choice do this. So simply by preparing your meals the day before, and your clothes, so you can wake up and be ready for more important decisions, you can get: more time + more decision power through the day.

i feel this, like tonight. deciding what video game to play, what movie to watch..

I love your work,thank you.I'm having these issues.

Most underrated video that was made 8 years ago. Too sad I just found it

Dude, you are awesome! You really inspired me to start reading all these awesome books myself!

If you wanted to make a longer reading list, you could to separate some of the books into categories that way the reader could pick books based on what particularly they were looking for

subscribed in less than 10 seconds after i looked at the list on the right column, great channel!

I loved this book, thanks for making this animation of it.

Amazing summary and book. I think of this a lot.

BEST CHANNEL EVER!

This channel is exactly what I need