The paradox of choice | Barry Schwartz | TED
5,916,207
Published 2007-01-16
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
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All Comments (21)
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The fact that this talk was more than 15 years ago yet his topic is still relevant in today's generation, if not even more, really means that this guy is thinking way ahead of his time.
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"I wrote a whole book to try to explain this to myself."
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14 years later, the YouTube algorithm made the decision for me.
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“I wrote a whole book to try to explain this to myself.” And that’s why this is one of the best most important books and Ted talks ever written.
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When someone shows up to a TED talk in faded t-shirt, cargo shorts, and sneakers....listen to them. This is a person who is thinking far beyond petty, worldly concerns.
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"If you choose not to decide, you have still made a choice" - Neal Peart
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His simplicity is everything..it's so soothing and his talk just feels like your dad giving you priceless advice about life in the comfort of your living room. I didn't want it to end. I'm about to start searching for 14-year old TED talks 😅
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"Is it a bad news, or good news". "And the answer is yes". My man was ahead of time on the meme game 👌
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He's absolutely right.. "The secret to happiness is low expectations"... And everybody laughs. They must not have expected much from this talk.
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"The way in which we value things depends on what we compare them to" - Barry Schwartz
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As someone with a diagnosed depression I greatly appreciate this video. I'm really struggling with choices from the simple to the complex ones and a constant feeling of regret.
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This was brilliant! I spend so much time finding the best option, wasting valuable minutes, then end up with insufficient time to do other stuff, then procrastinate, then become miserable.
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Freedom of choice is what you got. Freedom from choice is what you want — Devo
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When will Ted, himself, come out to talk?
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Why Choice Makes People Miserable: 1. Regret and anticipated regret. 2. Opportunity costs. 3. Escalation of expectations. 4. Self-blame.
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"everything was better, when everything was worse"
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"The secret to happiness is low expectations," - must be true, since my wife still appreciates any little thing I do for her.
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And 14 years later we have more choices than ever.
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Felt like he explained what's going on in my head more eloquently than I ever could.
