From Zero to Viral: The Million Views Masterclass - Joel Kaplan

BAD Marketing
BAD Marketing
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Published 2024-02-07
Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude.


Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.



FOLLOW JOEL:

YouTube: youtube.com/@officialjoelkaplan
Instagram: www.instagram.com/officialjoelkaplan
TikTok: www.tiktok.com/@officialjoelkaplan
Agency Lab Instagram: www.instagram.com/agencylab.io


TIMESTAMPS:

0:00 - Intro + their relationship
4:44 - Joel hitting $1M a month, imposter syndrome
5:50 - Content is VALUABLE
8:05 - Turning off ads to create content.
10:33 - "I was really bad at content..."
12:00 - How much do you focus on content?
14:27 - Where you should start when creating content.
21:10 - Purchasing power of social media followers.
25:09 - Character matters. Do you WANT to go viral?
31:03 - How to tap into your emotions for content.
33:40 - Followers = "Virtual Network"
36:12 - How to stand out when making content.
40:55 - "One of my biggest regrets..."
41:25 - What IS content?
All Comments (6)
  • @oncelozgul
    Eddie never disappoints 🔥🔥
  • @timurkoktas6841
    I absolutely love the content Eddie. I hope we can see a Eddie x Alex Hormozi podcast in the future as well. It would be like the GOATs' meet up!
  • @ChrisMarrano
    Fire. Thank you for continuing to provide value like this. Looking forward to AF next year!
  • @ahmadkarimi1773
    Really great points on having a polarizing/charismatic personality to help create viral content. This is great “evergreen” material. And you’re totally right in regards to how much effort social media takes. It’s no small task