How He Gets Celebrities to Wear his Brand for Free - Louis Leidenfrost

BAD Marketing
BAD Marketing
1,180
0
Published 2023-10-09
Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche.

The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis’s discipline and strategy.

Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the name brand approach like LV and Gucci have taken in the past and still hold onto to this day.

If you’re interested in building a successful clothing brand and everything that goes into it behind the scenes then you’re going to love the knowledge that’s dropped in this episode.


FOLLOW LOUIS:
Instagram: www.instagram.com/louisleidenfrost/?hl=en
Twitter: twitter.com/LeidenfrostL
Carte Blanche: www.shopcarteblanche.com/
Carte Blanche IG: www.instagram.com/carteblanchesupply/?hl=en



TIMESTAMPS:
00:00 - Intro
01:47 - Podcast Start
03:03 - First Steps into the Grind
07:54 - Finding Suppliers on Etsy
10:11 - Starting an Ad Agency
11:48 - What was ‘Print Your Songs’
14:41 - Business acquisition/uv printing
17:03 - Transition to Now
18:19 - Start of Carte Blanche
21:55 - First Clothing Drop
25:51 - Getting Big Influencers to Wear it
29:43 - Reselling the Products
31:12 - What Role is Carte Blanche Filling in the Fashion Industry
35:11 - Mistakes Made in Starting the Brand
37:07 - Ad Strategy
39:25 - Pricing of Carte Blanche
41:20 - What’s the Plan for the brand?
44:48 - Discipline in Business
48:02 - Discipline outside of Business
52:24 - Fortune Cookie Advice

We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: www.badmarketing.com/

FOLLOW BAD Marketing:
Main YouTube Channel: youtube.com/@BAD.Marketing
Clips Channel:    / @4mediaclips844  
Website: www.badmarketing.com/
Join Our Team: 4media.breezy.hr/
Instagram: www.instagram.com/badmarketing
TikTok: www.tiktok.com/@4media.marketing

EDDIE
Instagram: instagram.com/eddiemaalouf
Twitter: twitter.com/imakegreatads
Marketing Course: www.brilliantmarketers.com/
All Comments (9)
  • @luisdewendt
    Resilient entrepreneur. Interesting learning about the come up - lit a fire in me today
  • @RealiveSoul
    Was a great interview. Im seeing a lot of the most successful guys run marathons, or atleast a few miles.
  • @igorrudenko3451
    Amazing interview, great to have pleasure to absorb the experience without going trough it, big dreams - big moves.