He Slept In Train Stations, Then Turned It Into A Billion Dollar Shoe Brand!

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Published 2023-10-23

Beginning as a traveling salesman with nowhere to sleep but train stations, Kihachiro Sakaguchi was considered a delusion. With barely any experience or money to fund his project, his ambitions of going global were considered delusional. But inspiration from an octopus helped rocket his small company into a multi-billion dollar shoe brand. On the way though, his arrogance created a rival bigger than any other, threatening to destroy his own business and all others in the industry. This is the story of Asics.

All Comments (15)

@edkeaton 6 months ago

I found this backstory of how the Asics brand got started was quite fascinating. I love this particular brand of shoes and find them very stylish and comfortable. Thank you very much for sharing this very insightful video. I have a pair of black and green Asics that I wear sometimes and I plan to purchase a black and white pair down the road. Thank you for sharing this very insightful and informative video! 😎👍♥️
@colortechsp 8 months ago

Thank you
@Sabundy 7 months ago

The founder of Asics wss a true visionary.
@davidmorrissey5075 1 month ago

Quite amazing how their success is tied in with the rise of Blue Ribbon who would later become the behemoth that is Nike
@user-uk5fd1ke8q 8 months ago

Asics shoes are really bouncy. It's like wearing springs that propels you to go forward.
@piggybankbrazilian 8 months ago

nice story!
@inalaboyy 1 month ago

Love the video brah.. hectic ti know ASICS & Nike always had a copacetic relationship. Out of HUNDREDS of shoes in my collection favourites are ASICS gel quantum’s & Nike tuned airs
@Businessvidsofficial 8 months ago

Very intriguing! Like a lot of successful companies, the Asics' culture is centered around its employees who are considered to be the "heart of the business".
@crombie92 8 months ago

I have 2 pairs of asics
@crypto_que 8 months ago

Slept ON train stations? Like on top of them? He turned sleeping on train stations into a business?
@1800BrokenSoul 1 month ago

why don't you make a playlist on your channel?
@HuyQLe-fe1qp 8 months ago

The people who have created big companies they are genius and super humans and just tiny % of the world pop
@earljames7478 8 months ago

Bad choice of title 😂
@arnelpijuan7618 2 months ago

Pronounce it the right way. Its 'Ahsics' with a short A. Not 'Aysics'.