Red Bull Founder: A Poor Duck Farmer Turned Multi-Billionaire

Every family has that one person who will break the family financial struggle I hope you become the one ☺️

On a CRAZY hot summer day in 2010 here in France I was stuck in the tax office for hours with nothing to drink, and I couldn't go and find one as I would lose my place in the queue. Then, as if by magic a new Mini Cooper with a giant can of Red Bull on the roof pulled up outside. Two women in bikinis got out, put on ruck-sacks and walked into the the tax office, the brunette removed her back-pack reached in and asked if I wanted a free Red Bull. That was my first Red Bull.... I wish I could say "and today is our 10th wedding anniversary" but alas...she left as quickly as she came. Best wishes from an Englishman making armour in a French forest... Who now has a fridge full of Red Bull. 🌞⚒️🇬🇧

I didn't know that the founder was an Asian ..... outstanding !! 👍

Packaging and selling water is the best idea ever

The story of Red Bull's success is a testament to its extreme and unorthodox marketing strategies. From sponsoring daring events and extreme sports to creating a brand associated with energy and power, Red Bull has managed to capture the attention of consumers worldwide. Despite initial challenges and negative feedback, the company persisted and focused on building a brand experience rather than just selling a product. This approach, along with strategic partnerships and investments in marketing, has helped Red Bull become one of the biggest disruptors in the beverage industry and a highly successful global empire.

I live in South East Asia and i've tried both the Asian and European variants of the drink. The Asian variant (comes in red and gold colour) tastes slightly medicinal and the European variant (blue and silver) tastes more like a carbonated drink. I prefer the European variant which i find more refreshing and has a slight tang to it. The Asian variant is much cheaper though, considering the fact that it is manufactured near-by.

The notion of focusing on extreme sports was a stroke of genius. The two founders are equally impressive. A duck farmer starting it in Asia is something. I think even more inspiring is the Austrian salesman seeing an opportunity and convincing the founder to let him run with it and then succeeding. It shows that anything can be accomplished if you put your heart and soul into it.

Drinking too much energy drinks can cause strokes in younger people as well. Very unhealthy.

How does one go from driving a bus to opening a pharmaceutical company without any formal education. There is a massive gap in this narration

Been drinking redbull before it was redbull. My parents drank the thai version ever since i can remember. I used to sneak sips of it when i was a kid. Remember i loved that flavor growing up. Now as an adult redbull is the only energy i drink. Advice for anyone who enjoys the redbull flavor, go try the thai version. It is less carbonated and sweeter.

Thank you so much for these videos.

The duos overall grit to bring the product to a global market was a major part, but marketing the original concoction to blue collar workers was genius. Great story!

Great story thanks for sharing

The Late Dietrich & The Late Chaleo didn't just give us Wiiings... They also gave us a motivation to realise a dream irrespective of the odds against it 🏆 Thank you Thailand 🇹🇭 & Thank you Austria 🇦🇹 🥇👏🏻 🏆 🤲🏼

Ah yes, intuition, once again the great unsung hero behind another global brand (great short documentary, thanks for putting it together 👍)

From uneducated duck farmer to pharmaceutical exec? That's a big leap and no explanation of how he became the owner of his own pharmaceutical company.

I love motivating success stories. It is amazing how a poor duck farmer becomes a bus driver and then he has it enough and goes and opens a drug factory…

I actually first read this as "Red Bull Founder: A Poor Drunk Farmer Turned Multi-Billionaire"

Nice .. thanks for.the story

At the beginning of this video, I was wondering how Red Bull was an Austrian company. Now I know. Very interesting and informative video.