The Rise, Fall and RETURN of Toys R Us

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Published 2023-07-23
Step into the nostalgic world of the 80s and 90s, where Toys R Us ruled supreme. Everyone remembers their catchy jingle that echoed in our minds, “I don’t want to grow up, I’m a Toys R Us kid!”
But what happens when this magical land of toys faces a rollercoaster of ups and downs? In today’s video, we will talk about how the company became a global success, and what led to its inevitable downfall. Also, be sure to watch til the end of the video where we will cover the triumphant return that Toys R Us is making right now in 2023.

Thank you so much for watching!

💡 ‪@BrandBreakdown‬ makes fascinating mini-documentaries about well known brands & businesses.
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All Comments (21)
  • @Hsw_wrestling
    I hope eventually they can return and have there own physical stores again. I hate not having any toy stores around me. My opinions are Walmart, target, or online shopping. I miss going into a toy store. I remember as a kid going into toys rus and how special it was because I didn’t get too do it often. Most kids nowadays play with electronics. I had electronics too as a kid but I played more with toys then anything else. The majority of toy sales was made are from adult collectors
  • @SRBAnimate
    As someone from Canada, who never lost Toys R Us, I wish all my friends in America the best in getting your beloved toy stores back!
  • @JaylaisAwesome
    I loved this place when I was little, and still do. I was devastated when it was shutting down. You’re never too old to go to Toy R US.
  • @evanrhildreth
    Toys R Us never disappeared in Canada (where it is owned by an independent group). All Canadian stores remained open, and even weathered the pandemic better than most other retailers. It's proof that Toys R Us' troubles cannot be blamed on toy sales or online competition, but is entirely the result of the leveraged buyout and mismanagement at the executive level!
  • @SyonTube07
    Toys R Us was and is an icon of my childhood! It was where I got my first Thomas toy. When it closed down in 2018, my heart was broken for half a year. But, my heart was taped back together when Toys R Us reopened in Macy's. It was no physical Toys R Us Store but it worked and made me happy!
  • @briantroxell7874
    I sure hope it comes back to the US with actual stores. I used to like going there every once in a while and shopping. The one I used to go to was always busy. And places like Walmart and Target are just not the same as an actual toy store.
  • @pinacoloda226
    I really miss the Toys R Us stores. I remember window shopping there with my kids when they were little, and i think i enjoyed these " adventures " as much or perhaps even more than they did!! Yes indeed, toysrus will forever live on in my memories ❤
  • @thetacoguyy
    Ahh Toys R Us, the place where my mom & dad got me my first console ever, the n64 w/ Super Mario 64. Years later the Nintendo Game Cube with of course Super Mario Sunshine. I love toys r Us.
  • @VtuberVixxy
    When I used to shop at Walmart, they were these my little pony blind bags and they stopped selling them for some random reason because they were I think out of stock and my aunt gave me $50 to go and go get my my little pony when I went in to Toys “R” Us when I was 15 I was so happy that they had my blind bags and now.
  • @DaLink25
    Toys R Us is the embodiment of business persistence. I'm happy for them, and wish them well🙂
  • @yayarea2415
    One of the best parts of visiting Vancouver Canada was going to a Toys R Us , my kids were too young when I use to take them several years ago. now they're 8-10 and could appreciate the beauty of a real toy store.I remember when my dad would take my brother and I to Toys R Us ,it was like Christmas.
  • @busterbrown17
    Toys r us are the one store that never gives up they are the Disney world of the toy industry a magical place in every town across the United States a beacon of hope and a beacon of things to come toys r us made me happy and toys r us should open physical stores again we need them back bring back toys r us #2025
  • @saintkenny9296
    I remember the 80s and 90s Toys R Us had some of the coolest toys that you couldn't find anyplace else! Sad, they went through such turmoil and Amazon took them down. I am glad to see them making a return even if it starts in the UK. Walking into a major store with so many different and creative toys, nobody I felt ever beat Toys R Us.
  • I'm sorry Toys R Us won't be back until they're the Toys R Us in Tulsa Oklahoma and other cities Nationwide that stand alone on its own feet and not coupled with Macy's.
  • @foxfire7549
    I didn't grow up with toys R us, but I have a nostalgic place myself, the lycoming mall. I have so many fond memories of going there, but now, it just looks so dark and empty, I went to a closing books a near yesterday and saw windows into the thing, I was almost on the verge of tears. Apparently some company bought it and is trying to turn it into a old folks home or smh, screw those guys.
  • @loganinnis3117
    I’m glad the company is back but I wish they were just a normal toys “R” Us instead of going into a Macy’s stores in seeing a toys R us way in the back
  • @davidpasco4413
    I wish all the stuff about Bain Capital was not left out. Doing so makes it look like TRU's bankruptcy was Amazon's fault, and not due to the literally millions of dollars of debt that it was saddled with by Bain that had nothing at all to to with it's business, nor any benefit to it.
  • @JohnHTuck
    I work for a Macy's location in the Miami, FL area. Our store converted the Macy's toy department into a Toys 'R' Us location. I was very happy to see this. We also have a Radio Shack located in the mall.