How to Find Your Brand Voice (AND MAKE PEOPLE FALL IN LOVE WITH IT)
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Published 2019-07-31
Finding your voice is one of the most difficult things to do in marketing if you don’t already have a strong personality.
Now, with content marketing at the forefront of all brands, it’s pivotal to master voice by knowing how to add personality & flare to your messaging.
It’s time to stop being boring and make your content POP!
In this video, I break down:
1. What is voice?
2. How to do a brand audit
3. How to pinpoint what your voice should be
4. How to put it into action
5. Examples of brands mastering voice
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// E R I N
I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them attract create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!
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All Comments (21)
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I am literary binge watching your videos lol. I want to rebrand my channel. Your tips are so helpful. Thank you for this video!
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Highly informative content. Appreciate the knowledge 🔑🤞🏾
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WOAH! This is kinda weird. I was just searching for a video on How to Find Your Brand Voice and been marathoning your videos all day, that was crazy!! Thank's Erin! You go girl!!
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Glad I found your channel before launching my business and YouTube channel
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Your brand's voice I never learned that in Economics or my MBA program. Maybe that's what I was missing all this time. And I thought my Professors knew what they were talking about...
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You’re just what I needed to start my rebranding and understanding of content, audience, etc. Thank you for being informative and consistent. ❤️
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The consistency and The candid thing resonates with me. I swear like each platform i use is all over and I’m giving a stale, academic vibe in the little stuff I do. And I need to just be more candid on camera because in person I straightshoot and I’ll even call out people mamas, cuss in meetings in a way that’s productive. Thanks for this 😊
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Let me just say it ! You represent our community well ! Representation is a huge motivation for us ! You my definition of a “influencer”
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You have a plethora of knowledge on things and are helping me with my channel as well. I am trying to find my voice and what I want to do. I have so much that I want to do and give to others but you have given me a lot to think about in terms of how to present them, when and how. Great job girl!
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Hi Erin, I wanted to say that I love your content and business acumen! I’ve been following you since Dec 2020 when I was taking a Digital Marketing Bootcamp! You’re informative, relatable, and inspiring and I love to see you win! Mo
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Binge watching all of your videos! Great content, thanks for the motivation to finally start my channel!! 😭💖
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Wow... I had a question and you answered it perfectly!! You have given me a lot to think about. Thank you!
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Oh Erin I needed this as I just started my channel here on YouTube and this video just had me thinking deeply in perhaps creating a brand too 🥰 ! Back to binge watching your videos 😊
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You always give the best advice! I'm so glad I found your channel!!!
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This is soooo GOLD 🥂✨🌸 I will be implementing these in my own channel and brand. Thanks Erin!
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You’re an absolute gem. Thank you! Feeling very lucky and blessed to have found this page🙏🏽🤲🏼✨
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Finally the most clear description I've been able to find. Thank you!
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Love your videos! I wanted to start my own furniture business and I am learning from your videos. Thank you for the value you put out Erin!
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You hit it on the head AGAIN, Erin! Thanks for all these helpful pointers!
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I love your content!! This is incredibly important information. You rock.
