New Coaches: If you're not doing this, you're losing money!
12,939
Publicado 2019-09-18
/ @luisazhou
When it comes to positioning strategy, your ability to increase fees will depend on three important factors. In this video, I explain why it’s important to focus on results; create content for other people; and think about what makes you stand out.
The first tip is the most important. Position what you’re offering not by the value of your time but by the result that you can achieve for your client.
Here’s why: when you focus on results, you’re showing that the client is what’s important. It shows that their success is what matters – not yours.
For example, if you’re a health coach someone might pay you an hourly rate based on how you value your time. However, if you ask how important losing weight is for the client, the conversation changes. This kind of positioning strategy gets the client thinking about how their life can improve.
The second tip is to create great content for other people. When you’re starting out, you start from zero; you have no traffic and no audience. If you post on your own website, no one will see it. This makes it hard to show what makes you stand out. If you can go to where there already is an audience, you’ll get more exposure.
And the final tip is to be able to communicate your difference. When you offer something to your clients, they might doubt your ability to help them. You have to be able to share why their earlier attempts to solve their problem did not work.
Tell them what makes you stand out. If you want to charge more, this is the kind of positioning strategy that’ll give you the authority to back up the prices you set.
Todos los comentarios (20)
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Want to build your own online coaching business? Click here for a free PDF on how I built mine: www.luisazhou.com/escapevelocityplan/
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You can ask however much you want -but at the end of the day - it's FINDING THE PEOPLE that are willing to pay is the trick!!!
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This video speaks volumes on clarity on how to position your business in the marketplace. I love ❤️ it. Thank you Louisa 🙏😊🌴🔆
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The second tip!!! This is on my to-do list right now, but hearing you speak about it this way helps me to put it higher on my list. Thank you.
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by far the most informative video I have watched. 0 fluff and going around the bush just like the way I coach. Thank you Luisa!
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YES! When you make your offer about them, YOU become more valuable ... and can charge more. Great way of looking at it, Luisa!
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Finally some normal applicable advice; much appreciated 🏆👌🙌
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So glad to have found your videos. Enjoying them and looking forward to more. Have to say, one of the best I’ve come across You have an exception manner in delivering your message and connecting with your audience. Thank you
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This is very informative Luisa, thanks a lot!
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I really appreciate this content. You're helping me think outside the box. Thank you!
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Great insight! Love the content on positioning. Thank you.
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Thank you so much for all the information 🙌🏼
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Thank you! Very insightful 😄😃
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I’m glad that you focused on health coaching today, because that’s My field of interest and I’m new in this virtual industry. Thanks for sharing your valuable information!🙏
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Thank you so much for sharing your knowledge and experience. I have gained so much from your videos. I am on a marketing course at the moment and you have given me another angle to this. I am a meditation coach and I am working towards getting my first client. It is difficult but all the numbers are going in the right direction. My You Tube channel is growing, my blog is gorwing, my email list is growing, but still the elusive first client is not there. I will keep going and things will wotk out well. Thanks again. Be well and keep shining. Peter. :)
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Luisa this is GOLD! Thank you so much!
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I love this video and all of your great content that you put out so far. I’ve been following you for about a year now. Thank you for your great tips on starting a new online business for me & countless others striving to do this from scratch. I wish you & yours the best life has to offer for doing this~~ John 😊
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I love your perspective, thanks for sharing. FYI I'm an aspiring fitness coach....great example used =D.
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A very clear and helpful video.
